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Taco Bell

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by

Bethany Ashlock

on 9 April 2017

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Transcript of Taco Bell

History
SWOT Analysis
S- Strengths
W- Weaknesses
O- Opportunities
T- Threats
Target Market
Ages 18-34
Food is reasonably priced.
Regular and healthy choices.
Good Reputation?
Lawsuit for false advertising
E.coli traces
Rodents
New management system
Taco Bell in Irvine California in 1946.
Glen Bell hot dog stand in San Berardino.
Owned resturants called El Taco and Taco Tia.
Sold to his partner in 1964.
1995 started co-branding with KFC, Pizza Hut.
Strengths
A subsidiary of Yum! Brand Inc.
Recognized as the best Mexican fast food chain in the Unites States.
5,600 restaurants in the United States.
250 outlets in 20 different countries.
Adopted a healthy trans-fat free formula in 2007.
A partner of ESPN since 2006.
Weaknesses
In 2006 twenty two people were hospitalized for traces of E.coli.
In 2007 Taco Bell Manhattan was reported to have rodents.
Which led to shut downs.
Opportunities
Healthy options.
New Flavors and recipes.
Stay open later.
Threats
Harmful health impacts of fast food.
Other fast food restaurants.
And the E.coli and other rumors.
Buying a Taco Bell Franchise
Costs between $1,200,000 and $1,700,000.
Requirements- You need to have a net worth over $1,000,000 and $360,000 available, and must commit to open 3 taco bells in 3 years.
Fees to own a Franchise
There are a lot of fees that come with
owning a Taco Bell.
Grand opening expense- 5,999
Period Franchise Fee- 5.5% of Units Gross
4.5% of the Unit's Gross Sales, with 1.5% going to the local association and 3% going to the Universal Fund.
Training materials fee.
Extension fee.
Training
Provides a basic restaurant training program for the franchise and manager.
One manager must successfully complete the training.
Depending on the size and how many restaurants the franchise owns.
Web or in a classroom.
Advantages and Disadvantages
Advantages
Absentee Ownership
Ranking- Taco Bell was ranked number 1 in its category in 2004, 2005, 2006, and 2008.
Disadvantages
No Financing Available- Non- renewable 20 year agreement.
Staffing Requirements- 25 employees recommended per franchise, so overhead is higher than normal.
Would I Purchase a Taco Bell?
No I would not purchase a taco bell because they cost a lot of money to open and there is a lot of requirements to owning one and they don't have a good reputation.
Full transcript