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Fast Food Industry

Futures Analysis
by

Melissa Aydogan

on 4 April 2014

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Transcript of Fast Food Industry

Bargaining Power of Suppliers
Health food craze
International expansion
Drive-thru
New Technology
Chipotle SWOT
1. McDonald's
2. Yum Brands! Inc.
Starbucks SWOT
3. Starbucks
4. Chipotle Mexican Grill
Panera SWOT
5. Panera Bread Company
Wendy's SWOT
Influence of substitutes
Bargaining Power of Buyer
Porters Five Forces

Brian Hanafin, Abby Nickens, Melis Aydogan,
Hong Yue Wu, Alice Lee, Max Solo

Future Analysis
of the Fast Food Industry

6. The Wendy's Company
Threats of Entry
-Going local
-Healthier options
-Free Wi-fi
-Drive thru service
-Online/mobile presence
-Compositable packaging
Industry Trends
Yum Brands! Inc. SWOT
Strengths
Recognizable brand
Loyal customer base
Financial strength and profitability

The world's largest restaurant co
in terms of number of system units
New technology
High returns on invested capital
Variety of products
Weaknesses
Expensive
Many substitutes
Health implications
Opportunities
"Food with integrity"
Brand name
Restauranteur Program
International expansion
Revamped food offerings
Alcoholic drinks
Home brewing
McDonald's SWOT
Threats

Has successfully expanded abroad
Great reputation on its burgers
Third biggest burger chain
Limited menu
Limited advertising compared to competition
Small international market
Availability of brand specific sourced food

Size and Global Force
Franchising Strategy
Plan-To-Win
Brand Recognition
McCafe
Dunkin Brands
Panera
Commodity price fluctuations
ShopHouse Southeast Asian Kitchen
Expanding abroad
Liquor license
Product branding

Treating APMEA as one area
Brand Recognition
Employee Turnover

Over leveraged
Tainted Chicken
Less success in U.S.
Dependent on international business
Change in food prices
Increase in substitutes
Possible loss of investors

Lack in effective management and customer experience
Can be easily effected by price change
Highly leveraged business method
Not enough online presence

Little Sheep Group
Expanding in China, France, Germany
Russia, and Africa
New recipes

Implementing Technology
Emerging Markets
Delivery Services
New Markets
Strengths

Expansion abroad and other products
Improving menu, food quality and delivery service
Better online presence

Higher restaurant operating costs
Foreign currency exchange rates
Health and environmental regulations
Substitutions
Strength
Strengths
Weakness
Opportunities
High quality
Loyalty program
Service projects
Online nutrition
Opportunities
Threats
Threats
Weaknesses
Opportunities

Health Regulations
Commodity prices
Saturated markets
Weaknesses
Strengths
Opportunities:
Weaknesses
Strengths:
Threat
Weaknesses:
High prices
Specific customers
High COGS
Weak brand awareness
Opportunities
Threats:
Harsh price competition
Threat of substitution and low entry barrier
Health related issues and food-borne illness
Threats
Competition
Increasing COGS
Economic decline
Legal proceedings
Revenue of the fast food restaurant industry from 2002 to 2016
(in billion dollars)
TEAM 3
Agenda
Rivalry among firms:
High
Power of Buyers:
High
Power of Suppliers:
Low
Threat of New Entrants:
Low
Threat of Substitutes:
High
Porters Five Forces
Companies
Rank
SWOT analysis
Future
Rivalry
High Competition
Over 300 Companies
Over 160,000 fast food restaurants
Many substitutes
High Competition
No switching Costs for Buyers
Thus
More Power to the Buyer
Thus, low power of suppliers
new technology allows for faster production of customized meals
Supplies are very basic
(Pre-Made Sandwiches)
Take away from fast food companies' revenues
Most restaurants use more than one supplier
Though some companies
concentrate on quality,
most are worried about quantity
Casual Restaurants
Grocery Store
High overhead costs: Rent and labor
Barriers : State and federal regulations
Trademarks and patents
Customer loyalty/ brand awareness
Thank you for your time!
Full transcript