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Annabelle Tapia

on 25 January 2015

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Transcript of Cars

According to Redshaw (2008), cars significantly influence growth in the modern world and were initially recognised as 'dangerous machines'. Cars are now identified as a necessity to everyday living. In more recent times manufacturers have developed a focus on designing and producing cars that meet the standards of today's lifestyle, working to address some of the most common factors consumers consider when purchasing a car - popularity/reputation, fuel efficiency/environmental impact, and safety. This is reflected in several different styles of cars, including Mazda 3, Toyota Corolla and Holden Commodore.

Fuel efficiency
The Toyota Corolla scored a 5/5 star rating under the Green Vehicle Guide system. The very fuel efficient motor vehicle runs on 7 litres of petrol per 100km. This is quite a big gap over other makes such as the Holden Commodore which can use up to 16 litres per 100km.
Importance of Economic Cars
In the past decade, the automobile industry has experienced a revolution. While traditional vehicles are still going strong, the creation of affordable, mass-produced hybrids and electric cars has started a revolution. Many people are choosing electric cars over fossil-fuel vehicles because they are cheaper to drive and help reduce damage to the environment (uccee 2014).
Car Safety
Safety is high priority when purchasing a car. At howsafeisyourcar.com.au consumers can get a safety rating of a large range of vehicles available on the Australian market. The website, run by the TAC, rates the cars out of five (stars), based on the results of the Australian New Car Assessment Program (ANCAP) for new cars, and Used Car Safety Rating (UCSR) for used cars. UCSR and ANCAP ratings indicate the level of safety a vehicle provides for occupants and pedestrians in the event of a crash, as well as its ability - through technology - to avoid a crash.
Annabelle Tapia
Natalie Nieuwoudt
Anthony Ruggerio

The Corolla also scored a 7.5/10 for its greenhouse rating and an 8.5/10 for its air pollution rating placing it as one of the most fuel efficient and economic vehicles apart from pure electric cars. Proven a great vehicle for environmentally conscious individuals.
The Holden VF Commodore scored highly in the frontal offset crash test and side impact crash test, which shows the car provides a good level of protection for the driver and passengers in the event of a collision involving another vehicle impacting at the side or front of the Commodore.

The Pole and Whiplash tests also had good results, again showing a good level of protection to the driver and passengers in the event of a rear-end collision, or crash involving a fixed object such as a tree or pole.
The Pedestrian Test score was marginal, showing that a child or adult hit by the Commodore at 40km/h per hour would sustain severe injuries, specifically to the lower and upper leg, and head regions.
ANCAP Side Impact Test - Holden VF Commodore
Driving an Economical car is becoming increasingly popular in this day and age. Due to environmental factors and also financial purposes fuel efficient cars are becoming the norm in this era. The Green Vehicle guide allows you to assess the fuel efficiency of your car and the effects on the environment. This resource provides a fuel consumption rating, a greenhouse rating and an air pollution rating. It is a relevant tool for consumers who are looking for an economical car as it allows you to compare your model of car against other models.
Example of a High Safety Rating
Economical Cars
An example of a popular and reported best seller small car is the Mazda 3. In 2014, the Mazda 3 sustained it's national position as Australia's third best selling car, and the brand also maintained its position as the leading full-line importer (Mazda, 2015).
While it’s clear that consumers consider many factors when purchasing a car, reputation, economy, and safety are among the top, which is why it is important to have credible resources available to make it easier for the purchaser to make the right choice. In this digital age, it is now so much easier for a person to do their research into whatever aspects of a car are most important to them, without having to simply rely on the seller as their information source. Car manufacturers are now having to work harder to meet the demands of these evermore informed consumers, which leads to cleaner, more economical, and safer cars – a win for everyone!
The Traffic Accident Commission (TAC) developed the howsafeisyourcar.com.au website to provide car buyers with independent information relating to the safety of new and used cars in the Australian market. The TAC is a government-owned organisation responsible for promoting road safety in Victoria, as well as providing financial support to victims of transport accidents.
Safety ratings are contributed by ANCAP (new cars) and USCR (used cars), which are organisations that are supported by Australian and New Zealand motoring clubs, Australian Federal, State and Territory governments, the New Zealand government, the Victorian Transport Accident Commission, NRMA Insurance and the FIA Foundation.
According to the Federal Chamber of Automotive Industries (2015), Mazda 3 missed out on the best selling car of 2014 by only 422 less sales.

The title of 'best selling car', sometimes known as the most popular car when according to sales, has proven to be extremely competitive in the automotive industry. According to FCAI (2014), brands such as Toyota, Mazda and Holden recorded high percentages of sales
throughout recent years.

The success in sales flow is
influenced by a number of factors
including features, price and social
trends. Fleetcare (2014) reported
that there was clearly a modern trend in Australia, towards smaller/family vehicles, and these types were included in six of the top ten best selling cars of 2013.
Top 10 best-selling car brands 2013

Brand No. Sold
1 Toyota 214,630
2 Holden 112,059
3 Mazda 103,144
4 Hyundai 97,006
5 Ford 87,236
6 Nissan 76,733
7 Mitsubishi 71,528
8 Volkswagen 54,892
9 Subaru 40,200
10 Honda 39,258

Source: Fleetcare

The Mazda website was used to withdraw information from about Mazda's current reputation and status. The Mazda website provides accurate information as the manufacturer and is up to date. The coverage on information is in depth of all Mazda vehicles and their features.

The Federal Chamber of Automotive Industries (FCAI) is the peak industry organisation providing statistics and information regarding the Australian automotive industry. Member companies to the FCAI include several if not all, car manufacturers. The information displayed on the website is current and in depth regarding not only cars, but overall automotive related information including policies and legalities. The statistics provided on the FCAI website are also published on government websites.

Fleetcare is Australia's largest own private fleet company. The website is up to date and information is accurate. Fleetcare have a news section which provides coverage from car facts, driving safety tips to statistics from other credible sources.

APVTechCentre 2013, Holden VF Commodore MDB Crash Test for ANCAP. Retrieved January 14 2015 from https ://www.youtube.com/watch?v=nUDwuaJKhk4

Green Vehicle Guide 2014, Make a smarter choice, Ausralian Government, viewed january 14 2015, http://www.greenvehicleguide.gov.au/GVGPublicUI/Home.aspx

How Safe Is Your Car. (2015). Holden Commodore 2014. Retrieved January 14 2015 from http://www.howsafeisyourcar.com.au/2014/Holden/Commodore/Evoke-VF-4D-Sedan-6sp-auto-3_0L-V6-Petrol-2/.

Mazda's January Joy: Top three segments, Mazda3 best seller. (2014). Retrieved 17 January, 2015, from www.mazda.com.au

Ireland, S. (2015). 2014 new car sales results. Retrieved from http://www.fcai.com.au/news/news/all/all/379/2014-new-car-sales-results

Redshaw, S. (2008). In the Company of Cars : Driving As a Social and Cultural Practice. Aldershot, England: Ashgate Publishing Ltd.

Uccee 2014, Abandoned environment, Environmentally Friendly Cars, viewed January 15 2015 http://www.uccee.org/Environmentally_Friendly_Cars.html

Credibility of information
Best selling car
Example of best selling car
Check out this review!
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