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Osfc Unit 2 AO3: Amy Clark

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Amy Clark

on 7 November 2012

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Transcript of Osfc Unit 2 AO3: Amy Clark

Unit 2 AO3: Effects of
the media in sport. AO3: Looking at how the media has an impact in football and boxing. WHO ARE THE MEDIA? Books Tv Internet Newspapers Magazines Sky sports Sky go MOTD Adverts Radio Social networking Forums Instant messaging Phone apps GOLDEN TRIANGLE Sport. Sponsorship. Media. Sport participation varies, going from a low standard in lower leagues to an elite standard in the top league. This is where sports players, company's and teams get a lot of there money from. The company's sponsor the teams and players to promote there business. The TV is the main source of media these days with Sky Sports and ESPN. Although the internet is becoming bigger as the years go on, social networking is increasing loads. Sport and the media. The media an sponsorship. Sponsorships can increase how popular the sport is and can help in keeping the team stable. Some sports teams rely on sponsors as they keep them going.
Sport is not the most expensive way of advertising, it is cheaper than doing an Ad.
Sponsorship money can help expand the population of spectators. For example at Manchester United, there is a section of seats which are different to the ordinary seats which are sponsored by Chevrolet.
Sports which are more popular, e.g. Premier League, have more control than lower class teams over their sponsors. Sport played at a high level is bought and sold throughout the media. Different channels will bid for FA Cup matches, or Champions League matches and who ever bids the highest wins.
These days sport is available 24/7. This could be on the internet, phone apps or sky.
Media have an influence on sport, they are in control of timings, for example Rugby got changed to a winter sport so that sky could televise it.
Through sport, role models are shown for good and bad things, they become celebrities.
Unpopular sports don't get as much media attention as high profile sports and therefore don't get big sponsor deals. When sports are mentioned by the media in newspaper articles, commentating on sky sports/ radio, the sport is made more popular as more people are hearing about it. positive impacts on
the media. Myths and stereo types can be broken e.g. the notion that disability sport is not serious or that women can't run marathons. A small number can become
millionaires. Sport is more serious with fewer draws and clear results. Rules, timings, seasons, format and structure of sport can be changed in a positive way to speed up action and scoring e.g. 'new' badminton scoring and Twenty20 cricket mainly welcomed. Positive role models
created and on show. More money
to sport, which can
be used to encourage
participation. Minortiy sports and sports of
minority groups can be highlighted. Lifelong involvement in physical activity increased. Balanced, healthy lifestyles promoted. Advanced technology offers slow motion replays, freeze frame, cameras in cricket stumps and F1 cars, 'hawk eye' at Wimbledon, split screens, multiple images, video umpires etc. All of these can increase interest and entertainment. positive impacts on
the media. Myths and stereo types can be broken e.g. the notion that disability sport is not serious or that women can't run marathons. A small number can become
millionaires. Sport is more serious with fewer draws and clear results. Positive role models
created and on show. Minortiy sports and sports of
minority groups can be highlighted. Lifelong involvement in physical actiivity increased. Balanced, healthy lifestyles promoted. Professional sporting career opportunities for a greater number of performers. Advanced technology offers slow motion replays, freeze frame, cameras in cricket stumps and F1 cars, 'hawk eye' at Wimbledon, split screens, multiple images, video umpires etc. All of these can increase interest and entertainment. Football. Olympics. In 2012, Saudi Arabia Sarah Attar makes history in the 800m heats by becoming the first woman from her country to compete in athletics at the Olympic Games. Jess Ennison won the women's heptathlon in the London 2012 olympics. Sport and sponsorship. The money athletes get paid is going up each year, Federer got paid alot less in 2008 olympics than he did in 2012 olympics. Sports like hand ball and athletics can't be a full time job because it just isn't big enough. Although, because it is included in the olympics, more sponsorships are wanting to get involved making the sport become bigger in the olympics, and more noticeable. In the olympics, slow motion replays were used to see clearly who has won. Jess Ennis is a good role model to people.
She is never in the paper for anything bad, she is very talented and also helped out doing a fund raiser for a children's hospital. The olympics highlight countries which most people think won't do well because they come from a poor country, for example Usain Bolt , Jamaica. Athletes from poor countries, become interested in participating in the olympics because of all of the money and popularity they get from doing it. Jacqui Oatley became the first women commentator in football. Lionel Messi is the highest paid footballer in the world. Football teams with bigger sponsors get more popularity. Lower teams will be sponsored by a lower, unheard of brand. Paul Scholes is a positive role model. Gary Neville retired from football in 2011, but has continued his career in football by going on to become England's assistant coach. Ellie Simmons is an active kids ambassador. People from lower class countries with bad up brings are stereotyped not to be very good at football. Although, Carlos Tevez has proved people wrong by this because his up bring was terrible and he has turned out to be a world class footballer. Slow motion replays can be used in football at half time when the commentators are analysing the game. David Beckham is an active kids ambassador. Football hasn't only created opportunities for players to become professional but also, referees. Football is played a number of times in one week by different teams, therefore there needs to be alot of referees so each match has one. Negative impacts of the
media in sport. Football. Myths and stereotypes can be forced if coverage is poorly managed or disproportionately in favour of one sport. Unless people see the outstanding skill, speed and excitement of elite netball, many will continue to think of it as slow, limited and over- structured school game. Certain events become unavailable unless you have certain channels or 'pay per view'. Minority sports get minimal coverage and remain as minority. Media focus on trivial, sensational or negative features such as private lives or bad behavior of stars, with negative role models on show. Increased 'win at all costs' ethic/ or loss of enjoyment factor. Only very few get high financial rewards. Reduced participation- more armchair spectators and fewer playing participants. Less people are going to football matches now because the ticket prices are so dear. Manchester city increased there prices by £60. Also people are able to watch it on the internet at home for free on the live streaming websites. In 2011, Lionel Messi came 3rd in the footballers rich list earning $32 million. In 2012 he came top of the footballers rich list earning $33 million. Footballers do anything to win. On Sunday 28th October, Fernando Torres got sent off for recieveing a second yellow card due to diving. Women football is shown on ITV 2 whereas Mens football is shown on ITV 1 or BBC or Sky sports. This is singling the women out and giving the men more attention than women. Also the wage women get compared to men is under half the amount they get. Alot of people miss out on certain matches due to them being on 'pay per view' channels e.g. ESPN. They already pay for the freeview/sky box, many think why should they pay more? Also there team of favourate sport may only be played on there once everymonth if that so they think it isn't worth paying for. Womens footballers gets 25% of the television coverage to what Male footballers get. This means that women's football will stay unpopular. In 2010 John Terry was found out of having an affair with his former team mate Wayne Bridges girlfriend. Later on we found out he had got her pregnant and paid for her to have it aborted. When all of this got out, his own fans were boo'ig him off the pitch and also his England captancy was put at risk. The public can have their views dictated by the media. The public opinions can be influenced by the media. For example if the media are going on about how bad a player is, the public will start to believe this and think the player isn't good. Audiences may suffer from sport overload and boredom. Some channels show sport for hours non stop. Espn do this, they have football on for hours, this can bore the viewer. As the stakes get higher and the result becomes more important there is increased pressure on everyone involved. This can increase problems such as corruption, violence and drug abuse. In 1991, Diego Maradona tested positive for cocaine, leading to a 15 month ban. Natural prejudices can be encouraged, by biogoted and sensational headlines. Negative impacts of the
media in sport. Olympics. Myths and stereotypes can be forced if coverage is poorly managed or disproportionately in favour of one sport. Unless people see the outstanding skill, speed and excitement of elite netball, many will continue to think of it as slow, limited and over- structured school game. Certain events become unavailable unless you have certain channels or 'pay per view'. Minority sports get minimal coverage and remain as minority. Media focus on trivial, sensational or negative features such as private lives or bad behavior of stars, with negative role models on show. Increased 'win at all costs' ethic/ or loss of enjoyment factor. Only very few get high financial rewards. In the 2012 olympics, South Africain swimmer Cameron van der Burgh won gold in the 100-meter breaststroke, then later admitted to cheating. For the 2012 olympics, you got multiple choices of events which you could watch via the red button on sky. Although if you didn't have sky, you only had free view, you were only able to choose between 2 events. Audiences may suffer from sport overload and boredom. When the olympics were on, BBC 1 was took up by the olympics for 17 days with very little breaks. People who weren't interested in the olympics would have been very bored. As the stakes get higher and the result becomes more important there is increased pressure on everyone involved. This can increase problems such as corruption, violence and drug abuse. In 2002 Dwaine Chambers began using performance-enhancing drugs. He was also banned for life from the Olympics and stripped of the medals he had won since mid-2002. Some performers may be forced to play more frequently than is sensible or safe. Natural prejudices can be encouraged, by biogoted and sensational headlines. The 2012 olympics got a big opening ceremony and were televised on BBC. The para olympics were shown on channel 4 which is less popular than BBC and also the para olympics didn't get as bigger opening ceremony. This isn't fair because they work just as hard and try just as hard if not harder yet only get a little bit of credit compared to the Olympians. Chinese Olympians are said to have been demanded to do routines on bars, rings, and mats, at the age of 5+. The trainer used to stand on there legs to make them more flexible. In America, broadcasters NBC, only shown 5 and a half hours retrospective coverage of the para olympics, this is very disrespectful to the athletes competing in the olympics. In 2011 Patrice Evra reported that Luis Suárez had repeatedly racially abused him. Voula Papachristou was kicked out of her national team for mocking African migrants and expressing support for a far-Right political party. The media shown coverage of four pairs of women’s doubles players being disquilified after not appearing to be trying in the olympics 2012. Lord Sebastian Coe won 3 gold medals, 4 silvers and 1 bronze in his olympics carreer. After the olympics he went on to be an ambassador of the London 2012 games and became chair man for the later phase of the bid. Usain Bolt earned $20.3 million in the olympics. The olympics is split into winter and summer, to vary the sports and to shorten the time period of waiting for the olympics to come. The Winter Olympics have competitions for sports that are considered 'cold weather sports' . Sports that can only be done on snow or ice. These sports include skiing, speed skating, and ski jumping. The Summer Olympics have competitions for sports that are considered 'warm weather sports'. These sports include athletics (track and field), marathon, and equestrian. Conclusion. Overall i think the media focuses on both of these sports alot. The olympics were televised for the whole duration of it, and football is on every weekend. However the male performers get alot more media coverage than the women in both sports.
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