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Jolt PR

Client: ALS.net
by

Fran Matera

on 5 May 2015

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Transcript of Jolt PR

What is ALS?
What is ALS.net?
GOAL #1
Survey:
Social Media
GOAL #2
Thank You
&
amyotrophic
lateral sclerosis
ALS:
Motor Neuron Disease
Charcot Disease
Lou Gehrig's Disease
30+
full time
scientists
Testing the
most
ALS
treatments
each year
Position ALS.net as the #1 research organization for ALS in the U.S.
Objectives
1,700 new followers by April 16
9 infographics
Muscle weakness
Paralysis
Respiratory failure
There is no cure or effective treatment.
Life Expectancy
Social Media
Infographics
Daily Content
Create a plan for ALS.net after Jolt PR concludes its project involvement.
We welcome your questions at this time.
Regionalized Focus
30K total followers by Dec. 31, 2015
100%
focused on
ALS research
RESULTS
Concept:
What is ALS?
Calendar
Future Recommendations
Consolidate
Who Gets ALS?
55
Avg. Age:
60%
40%
vs
No Boundaries
Young Faces of ALS
50%
10%
live 3 years
Total staff = 50
Strengths
Weaknesses
Threats
Opportunities
largest
ALS-dedicated lab
The world's
Headquarters
Cambridge, MA
Concept:
What is ALS.net?
Examples
March 17 - April 16
Post 3x a day
Post once a day
RESULTS
Tactics
105
2.5%
19
Social Media
Accounts
93%
Caucasian
Anthony
Diagnosed at 26
Beth
Diagnosed at 25
Corey
Diagnosed at 21
Sarah
Diagnosed at 33
Scott
Diagnosed at 23
Alyssa
Diagnosed at 20
Kevin
Diagnosed at 30
Biotech
Developing
treatments
for ALS
Nonprofit
organization
ALS Patients
Families
Caregivers
Researchers
Talk about
the latest
research
Learn how to

support
each other
Started
2005
$120
million
raised
July-August 2014
Viral
Pete Frates
& Pat Quinn
Started
3+ million
participants
Partnerships
Instagram
Original Content
Budget
Bottom Line:

Infrastructure counts.
4,266
response rate
views
respondents
live 10+ years
live 5 years
20%
16
years
Success
Focused
effort on social media
New
partnerships
30,000
by Dec 2016
146
years
30
years
Content
Takeaways
Twitter
Facebook
3.1% increase
7,035
7,250
likes
Average reach per post this month:
Average reach for
infographic
posts:
Average reach for
our
posts this month:
2,935
4,483
3,160
3.4% increase
2,579
2,667
followers
followers
Nearly
2x
engagement rate
More than
2x
retweets & replies
More
favorites
Summary
6.5% increase
9,614
9,917
followers
followers
Successful use of...
Infographics
Links
Hashtags
Timeline
likes
Visibility
Brand Awareness
May 2015
Dec. 2015
Full transcript