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7 Types of Propaganda

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Sara Baglioni

on 26 September 2016

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Transcript of 7 Types of Propaganda

What is Propaganda?
What does this mean to you?
The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.
Why does propaganda exist?
Why know (or care) about propaganda?
Thinking critically about what you see, hear, and read will:
Help you make good choices as a a voter, activist, or even when you go shopping!
Give you the tools to tell the difference between fact and fiction!
Card Stacking
The creator only selects and presents the information that supports their agenda point of view.
For example:
Drug advertisements!

Only describes the good effects of the drug.

Does not mention the side effects.
Glittering Generalities
It's all about emotion!
Glittering Generalities appeal to emotions and feelings but do not actually provide any information or facts about the product, person, or belief they are supporting.
Ask yourself: do the ideas, words, and meanings presented actually have some sort of connection?
For example:
A respected person such as a celebrity or an "everyman" that the information consumer can relate to is used to endorse a product, person, or service.
For example:
Blake Griffin likes Kia so you should too?
Everyone is doing it!
For example:
So it must be good?
Uses symbols to connect ideas with people, products, or services.
For example:
Plain Folks
Uses the language and manner of "regular" people to appeal to the audience.
For example:
Stars: they're just like us!
What is the purpose of this approach? What could they be trying to cover up?
Name Calling
People or ideas are linked to negative words or phrases to create hatred or fear.
For example:
Let's look at an ad...
What propaganda techniques are being used?

What makes you think so?

Why do you think that technique was used?
Assignment Checklist
Full transcript