Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of McDonald's
Resources and Capabilities
Culture and Ethics
Political and Legal
• Ranked high on Fortune Magazine’s food service.
• One of the largest market leaders in the both the domestic and international markets.
• Globally operated.
• The company’s outlets are located in areas that highly visible and easy access.
• Exceptional brand recognition
• Paired up with other retailers
• Bad reputation through media.
• Unhealthy food options on the menu.
• Lack of product innovation
• International expansion
• Wifi Internet Access in restaurants.
• Creating a upscale look to current and new restaurants.
• Competing with other competitors
• Lawsuits against McDonalds
• E-coil containments in the food
Franchise Business Model
by: Justen Burrhus,Christopher Reed,Jennifer Pham, Jordan Woods,Shannon Sarkar,Kendall Cantrell, Scott Goodman Jack London
Resources and Capabilities
Capability to Adapt and Improve
Capability to successfully expand into new and different markets
Culture and Ethics
No more Pink Slime
Healthier food options
Political & Legal
First established by Dick and Mac McDonald, and later franchised by Ray Kroc
33,000 locations worldwide
1.7 million employees
located in 119 countries
serves 1% of the world population everyday
became a international corporation in 1967
McDonald's introduces geographically friendly menu
McDonalds Nutrition Progress
Launch of its preimum line in 2000 , with healthy options
Olympic health initative
400 and under calorie campign
Food similar to US Market
Emerging market for food service
Low market share
Food focus drastically different
5 Recommendations to Push Ahead:
Adapt and Innovate
Expansion in Developing Natioins
What are your perceptions of McDonalds?
What kind of products, services, and changes would you like to see from McDonalds?
Over 33,000 stores in 118 countries
Local management centers world wide
Quality assurance centers world wide
Brand and product recognition throughout the world
Expansion advantage in new and existing markets
Predominant way of doing business
Company collects royalty
Extensive hands on and classroom training
Building the owners helps build the business
New Products and Proceses
R & D
Need to Constantly Improve
Use strong brand name as leverage
Familiarize with culture
Alter menu to cater to local tastes
Entrance into India and France
increase productivity with current markets
continue building relationship with suppliers to reduce cost
No set date for continued international expansion
-2012 London Olympic Games
-McDonald's Sponsorship Protested
-Promotes Unhealthy Habits
-Responsible for Obesity Increase
-London Retained McDonald's as Sponsor
“It’s very sad that an event that celebrates the very best of athletic achievements should be sponsored by companies contributing to the obesity problem and unhealthy habits,” -Terence Stephenson, Academy of Royal Medical Colleges
Prevents spreading product too thin
Missing growth opportunities in other countries
This fast food giant is catering its menu to fit the demands of the region by examining the culture and values of each country in which it operates. By actively working to provide more nutritional information and healthier food options, McDonalds is changing to provide for the new market of health-conscious consumers. While maintaining focus on the unique power it has in entrepreneur-owned franchises, McDonalds should strive to regain brand loyalty. The company needs to place more emphasis on building value, adapting, improving operational efficiency, and expanding in developing nations. In a time where the global economy is struggling, McDonalds needs to be bold!
-Happy Meal Lawsuits
-Marketing to Children
-Remove Toy from Happy Meal
-Change McDonald's Mascot
-Former Brazilian Manager Sues
-McDonald's Made Me Fat
-Wins Case - 1 Years Salary