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Deep Dive #2

Jovny, The Vlasic Pickle Stork

NIkki Magers

on 21 April 2010

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Transcript of Deep Dive #2

Jovny the Stork milk & cheese Joe Vlasic joined by his son,
Bob in 1942 PICKLE EMPIRE! W.B. Doner & Company
of Southfield, Michigan "The pickle pregnant women crave . . . after all, who's a better pickle expert?" 1993 bye, bye “with the birth rate down,
I deliver Vlasic pickles instead.” Jovny Graucho Marx the walk
the talk
the cigar/pickle
the mannerisms
1977 there is a NEED for pickles! http://www.spike.com/video/mascots-mastercard/2664220 Publicis & Hal Riney of San Francisco January 2007 revamp, not re-create. modernize bring back to life contemporize revive new attitude fresh The goal is to stimulate “the equity in people’s minds for the characters, attach a relevant message and see great business results,” says Bill Toler "That's the tastiest crunch I've ever heard toned down Groucho Friend
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