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Account Management 101
Transcript of Account Management 101
monthly updates to management?
competitive reviews? Yup. Delivery and Propagation Edits and Client Approvals Sonic Strategy New Client Writing and Producing Client Presentation Producers Account Creatives Client Account Management Clear Communication Channels Our relationship begins with the creative brief... And continues throughout the full production Account is a constant through the strategy and production to help ensure the process runs smoothly... So Strategists, Creatives, and Producers can do what they do best. Deliver on great strategy and storytelling. Great work and good business comes from strong partnerships. Questions? Brainstorm Life of a job An Account Group can help you do things more efficiently, effectively and creatively... Help will be needed in the beginning... What's that word mean?
How long will that take?
How much does this cost?
What kind of file do they need?
Is that thing I just broke important? so...what do you need? Partners with Sonic Strategists to develop strategy and collaborate on the creative brief Helps ensure storytelling remains true through the process The Account Group will be what we make it at Man Made Music Internal Reviews Collaborator and Facilitator Liaison and
Negotiator Innovator and Supporter