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It Takes a Village
Transcript of It Takes a Village
Roles of Branding, Media, and Advertising.
Marketing and Communications Office
approach to marketing your program
View as a
Every interaction is an opportunity
to ensure our brand equity
Branding is a
. Don’t be stale.
V I L L A G E R O U T E S
Responsive Design Website
Flexible, adapts to your screen
21st century website for the 21st century's users
Capture prospective students wherever they are
December 7, 2012. UC changed it's logo.
“Its vagueness is its strength–anything more detailed would get in the way of the pastel and neon textures that animate the identity.”
It’s appealing to the tech industry.
It even makes a certain kind of sense: instead of serving the public good by educating students, the university’s fiscal strategy is now a matter of attracting donations and customers, so image and advertisement are the important things.
It is meant to be scalable, flexible, adaptable; something that would let us talk to our diverse audiences while maintaining recognizability
UC Berkeley Reddit
Let Us Eat Cake
By AARON BADY
Time on Site
Visual elements and graphic
identifiers are 'read' despite
their literal meaning.
Name these logos:
Keep it. Use it.
(If you're sick of it, you're doing it right!)
Annual Haunted House Designs
Logo stays the same. Refresh the design.
- Click on
Graphic Identity Guidelines
Our presence on
News, updates, photos
Vinyl graphics for street poles.
Wall Decal Graphics (all buildings).
Marketing Request Form
in MyOIT if you have an idea and want to talk about it.
Remove outdated materials.
Bounce Rate =
Bounce Rate =
Support new or under enrolled degree programs
Complement Admissions efforts to increase enrollment
Promote recognition and brand awareness
Support local communities of Oregon Tech
Print / Digital
"You can increase your learning and your earning at Oregon Tech. Our grads have average starting salaries of $56,000 in exciting in-demand fields. Check us out today at oit.edu"
We need your help
Industry Associations & Certifications
Websites and Keywords
Who are they?
Where do they get info?
How do we solve their problem?