Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

It Takes a Village

Oregon Tech's Marketing and Communications Office Convocation Presentation
by

Bill Goloski

on 16 October 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of It Takes a Village

It Takes a Village
Roles of Branding, Media, and Advertising.

Marketing and Communications Office
A
broader
approach to marketing your program
comprehensively

actions, plans,
& implementation
Strategic
Branding
Media
Web
Advertising
View as a
CULTURE
Every interaction is an opportunity
to ensure our brand equity
Branding is a



not a
Marathon

Sprint
Add your
twist
. Don’t be stale.
#
ask
OT
mktg

Questions?
V I L L A G E R O U T E S
Responsive Design Website
Flexible, adapts to your screen
21st century website for the 21st century's users
Capture prospective students wherever they are
People trust
consistency.
December 7, 2012. UC changed it's logo.

“Its vagueness is its strength–anything more detailed would get in the way of the pastel and neon textures that animate the identity.”
It’s appealing to the tech industry.
It even makes a certain kind of sense: instead of serving the public good by educating students, the university’s fiscal strategy is now a matter of attracting donations and customers, so image and advertisement are the important things.
It is meant to be scalable, flexible, adaptable; something that would let us talk to our diverse audiences while maintaining recognizability
Monthly Snapshot
Student Reactions:
UC Berkeley Reddit
Toilet
Failure
to load
Elephant
hindquarters
Visits
107,704
Let Us Eat Cake
By AARON BADY
http://thenewinquiry.com/blogs/zunguzungu/let-us-eat-cake/
Change

is hard
Bounce Rate
59%
Time on Site
03:34
Visual elements and graphic
identifiers are 'read' despite
their literal meaning.


Name these logos:
Literacy
Keep it. Use it.
(If you're sick of it, you're doing it right!)
2011
2012
2013
Annual Haunted House Designs
Logo stays the same. Refresh the design.
#askOTmktg
Content Review
#askOTmktg
#askOTmktg
#askOTmktg
www.oit.edu/marketing
- Click on
Graphic Identity Guidelines
Social Media
Our presence on




Facebook
Twitter
Instagram
News, updates, photos
Send us
#askOTmktg
#askOTmktg
Fresh
Keep it
Vinyl graphics for street poles.
Wall Decal Graphics (all buildings).
Use the
Marketing Request Form
in MyOIT if you have an idea and want to talk about it.
Remove outdated materials.

Bounce Rate =
39%
Bounce Rate =
67%
Advertising
New Programs
Support new or under enrolled degree programs
Recruitment
Complement Admissions efforts to increase enrollment
Brand Awareness
Promote recognition and brand awareness
Community Presence
Support local communities of Oregon Tech
Print / Digital
Delivery Tactics
Print
Radio
Digital
"You can increase your learning and your earning at Oregon Tech. Our grads have average starting salaries of $56,000 in exciting in-demand fields. Check us out today at oit.edu"
Out-of-home
Events
Sponsorships
Vinyl Banners
Target Audience
We need your help
Industry Associations & Certifications
Websites and Keywords
Trade Publications
Who are they?
Where do they get info?
How do we solve their problem?
BS Detector?
Full transcript