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Paying with your face

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Sandy Yu

on 7 March 2017

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Transcript of Paying with your face

Overview
- Pay with your face by using biometrics, a measurement and statistical analysis of people's physical and behavioral characteristics. Used mainly for identification and access control, or for identifying individuals that are under surveillance.
- Face recognition has existed for decades but is finally accurate enough to in secure financial transaction.



China's Use of facial recognition
- Face++ automatically captures from multiple angles, the software tracks 83 different points on the face simultaneously.
- Also, it has a "liveness" test, designed to prevent anyone from committing identity fraud with a photo because it requires the person that is being scanned to move their head or speak while the app scans them.

- Baidu, China's most popular search engine, proved the technology's ability by showing people that it is able to identify adults from their baby photographs. They work with the government to have surveillance cameras throughout Beijing to allow tourists an easier access to attractions without a ticket.


China's use of Facial recognition continued
- The convenience of the technology appeals to most people in China. It allows an easier access to buildings and even their apartment complexes. Facial recognition in buildings makes a customer's experience smoother when it comes to access and the payment. It is also used to track down criminals; knowing their location based on where they were last seen.

- Even though this may be convenient to a lot of people, it invades an individual's privacy. Some individuals may find it creepy that a place you might not have been to knows you and the people there will know who you are as well.
Sources
https://www.forbes.com/sites/bruceupbin/2015/08/19/pay-with-your-face-in-mastercards-new-pilot-project/#d56908f14a48

https://www.technologyreview.com/s/603494/10-breakthrough-technologies-2017-paying-with-your-face/
Mastercard Identity Check
- Back in 2015, MasterCard decided to test out a program that lets you pay with your face or your fingerprint. In 2016, the app was released as a consumer trial in Europe.
- You hold up your phone as if you were taking a selfie, and when your face shows up inside the circle, all you have to do is blink once.
- Acts as a replacement to your passwords and answers your security questions.
- Having to blink is a way to prevent identity fraud because a picture of the person will not do.
- MasterCard is also testing out voice recognition when paired with the face recognition.
Paying with your face
Sandy Yu
Full transcript