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Current Social Media Activity at UoE and Beyond

Presentation for the UoE Social Media Community Group meeting, Friday 8th March 2013.
by

Nicola Osborne

on 8 March 2013

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Transcript of Current Social Media Activity at UoE and Beyond

http://twitter.com/#!/suchprettyeyes/status/125934305686986752 1 tweet to 1100 followers attracted 36 full survey responses in 24 hours... #networking http://www.ed.ac.uk/schools-departments/social-media
http://www.ed.ac.uk/schools-departments/website-programme/training-guidelines/creating-content/social-media-guidelines #campaigning #societies #representation #support Social Media at the University of Edinburgh and Beyond Nicola Osborne
Social Media Officer
nicola.osborne@ed.ac.uk
@suchprettyeyes BITS Social Media Page University of Edinburgh Social Media Guidelines Enhancing Student Support:
Student Communications Task Group EUSA Specialist & Research Centres Support & Information Services for Staff & Students Recruitment & Admissions Learning & Teaching Alumni Outreach & Engagement Student societies, clubs, activities and student media https://www.facebook.com/FilmSoc https://twitter.com/EdJournal/status/309342637603831808 http://isced.blogspot.co.uk/ http://vimeo.com/51138210 vimeo.com/chssedinburgh Academic Research Publications and Grey Literature http://www.ed.ac.uk/schools-departments/accommodation-services/residencelife/reslifesss http://www.ed.ac.uk/staff-students/students/new-students/keep-in-touch http://callcentre.education.ed.ac.uk/Home/ http://edina.ed.ac.uk/news/news_socialmedia.html https://twitter.com/applyedinburgh https://www.facebook.com/UoECentralJogscotland http://www.business-school.ed.ac.uk/social-media-directory http://www.ed.ac.uk/schools-departments/humanities-soc-sci/information-for-staff/web-team/can-we-help-you/social-media http://www.ed.ac.uk/schools-departments/careers/looking-for-work/social-media/researching-occupations Research Projects Current Social Media Trends & Issues in the Wider Higher Education Landscape How are we using Social Media at the University? There are over 90 presences included in this partial list © University of Edinburgh Social Media Page provides:

Updates on recent Social Media activity and best practice information.
A space to highlight your own work.
Email your stories to: nicola.osborne@ed.ac.uk BITS is the three times/year print and web publication for IS and wider UoE Community Social Media activity reflects all areas of the University.... https://www.facebook.com/UoECSE Frequently... Online Distance Learning & Teaching http://larryhurtado.wordpress.com/ http://www.talesofthings.com/ https://www.facebook.com/EdinburghCareersService https://www.wiki.ed.ac.uk/display/eLPP/Welcome+to+the+eLearning-at-ed+Wiki Support for students, staff and stakeholders Collaborative opportunities for staff Opportunties for networking, skills-building - and fun! Advice & ongoing support Practical day to day support and communications channels Research http://www.analysingsocialmedia.org/the-team http://demeter.inf.ed.ac.uk/cross/index.html http://www.law.ed.ac.uk/ahrc/script-ed/vol8-2/editorial.asp http://timfawns.com/wordpress/ http://africanpoliticalephemera.blogspot.co.uk/ http://iad4masters.wordpress.com/2013/01/21/innovation-stations-the-cure-to-the-january-blues/ http://newcollegelibrarian.wordpress.com/ http://www.flickr.com/photos/beltanenetwork/ https://www.facebook.com/media/set/?set=a.399485240102611.103003.185171611533976&type=3 http://ilwuofe.wordpress.com/ https://twitter.com/mediascot http://whatsonmyblackboard.wordpress.com/2012/12/11/blackboard-cake/ http://www.digital.hss.ed.ac.uk/?page_id=7 http://www.youtube.com/user/openrepos2012 http://www.ed.ac.uk/about/video/lecture-series http://www.sciencefestival.co.uk/blog/everyday/photo-challenge-and-blogging-challenge https://twitter.com/talbotrice75 Establishing Best Practice http://www.guardian.co.uk/higher-education-network/blog/2012/oct/05/the-higher-education-blogs-network Developing training and guidance (e.g. see UoE Guidelines).
Understanding best practice within and beyond HE sector.
Establishing the relationship between formal web presences and social media
Understanding how existing legal requirements (e.g. Data Protection, Copyright, FOI, etc.) apply in social media contexts.

Useful Resources:
JISC Legal Web 2.0 Guidance
LSE Impact of Social Sciences Blog
Guardian HE Network Blogs
http://blogs.lse.ac.uk/impactofsocialsciences/ Keeping Up with Technology Reaching the right audiences at the right times.
Managing multiple audiences with varied needs.
Communicating the right channels for urgent queries or concerns...
Understanding how social media fits into existing customer service processes.
Control: who owns social channels? how can continuity of access, consistency of "voice", and quality of content be insured?
Dealing with social media channel proliferation
Archiving and avoidance "ghost" presences - abandoned pages, usernames etc. Adapting to changing Third Party Sites and Terms of Service (e.g. Facebook search and page updates changes, Twitter API changes)
Keeping up with new social media tools and establishing useful applications for them (e.g. GalaxyZoo Google+ Hangouts)
Integrating social media in websites, MOOCs, ODL programmes etc. in coherant ways.
Choosing when to host, backup and support social media presences and when to view them as experimental spaces.
Dealing with fake accounts, new reputation-damaging memes, and "unofficial" presences.
Meeting (or exceeding) demand for social media presences on new sites without compromising quality of content or time for traditional channels.

Practical Concerns Understanding how social media relates to impact.
Meeting (or exceeding) funder expectations over transparancy, reporting, outreach.
Capturing Social Media feedback, queries, conference back channels (e.g. Martin Hawksey's TAGS Explorer, Storify etc.).
Establishing clear social media strategy, planning content and working towards strategic organisational goals.
Measuring success and return on investment (ROI) of social media activity.
Measurement and Impact ear ring | by Flickr user ~suchitra~/sudarshan vijayaraghavan Reputation, Feedback, Engagement How can we best listen to comments, concerns and issues riased by our students, staff, stakeholders in other social media spaces?
How can we make sure our perspective, news, support etc. can be found and heard?
How do we capture attention when there are so many other distractions across social media?
How do we provide genuine two-way engagement - particularly where controversial issues are under discussion, and/or where limited time and resources are available? Social Media-Related University of Edinburgh Support & Projects Part of a major project across the University to improve support for students
Reviewing all channels including social media and looking at student demands for University communications.
Keen for further information and understanding of current practice and experiences.
Reports, best practice, changes processes likely to be some of the outcomes of this work.
Questions? Individual Academics & Researchers Use of professional spaces, e.g. LinkedIn Groups
Full transcript