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Design Thinking - Egüés Emprende

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by

Cayetana Arri

on 22 January 2014

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Transcript of Design Thinking - Egüés Emprende

INTERVIEW FOR EMPATHY

1.- Bring prepared questions
2.- Take notes o record the interview
3.- Start introducing yourself
4.- Listening is as important as talking
5.- Ask open-ended, non-leading questions
6.- Be curious and ask "why?" often
7.- Ask for stories about concrete events
8.- Don´t be afraid of silence

"Bonus points" if you observe someone in action.


RAPID PROTOTYPING TECHNIQUES

Sketching
Building physical objects
Role-playing/ Skits
Videos
Paper prototyping


Introduces...
Design
Thinking

PROBLEM STATEMENT

(STAKEHOLDER).........NEEDS A WAY TO.......BECAUSE.....

Tip:
More than one
Not too narrow not too broad
• Don’t get attached to your prototype


• Do NOT sell your idea
• Let the tester experience the prototype
• Capture the feedback
• Be open to unexpected outcomes and misunderstandings
THANK YOU!

David Alonso
d.alonso@letsgotraining.com

Cayetana Arri
c.arri@letsgotraining.com


www.youtube.com/watch?v=soqA0UM22as
www.youtube.com/watch?v=rlJfcr5jw0c

www.youtube.com/watch?v=GfPkHb0QFDk

www.youtube.com/watch?v=1xlHob7bLwU#t=19
www.youtube.com/watch?v=yp6D78N_8bY
www.youtube.com/watch?v=-SOeMA3DUEs
www.youtube.com/watch?v=uKny65lvqf4#t=40
7 RULES FOR A GOOD BRAINSTORMING

1) All the ideas are good ideas. DON´T judge.
2) Encourage crazy ideas
3) Build on other's ideas
4) Focus on the topic
5) One conversation
6) Be visual
7) As much as possible
Full transcript