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Spotify

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by

Anna Karlsson

on 12 April 2014

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Transcript of Spotify

W
W
Positive
Trendy
Personalized
Safe
Emotional
Engaging
Inspiring
Modern
Young
Helpful
Harmful
Internal
External
S
STRENGTHS
WEAKNESSES
O
OPPORTUNITIES
T
THREATS
S
STRENGTHS
O
OPPORTUNITIES
T
THREATS
-Dependent on investors
-Regulations
-Copy rights
-Competitors and other "freemium" businesses
-Entry barriers
-Threats from other more profitable options
-Privacy issues
-Low revenues because of royalty and other fees
-Possible disputes between artists and spotify regarding revenues
- Value for money
- Convenience/availability
- Personalized
- Community
- Safety (legal, music saved in the Internet)
- Wide choice
- Successful partnerships/negotiations/investors
- Broad segmentation
- Innovation
- User-friendly
- Assured revenue through streamed advertising


-Benefiting by deals with artist promotions (ex: shows, new albums and live concerts)
- New investors
- Works against illegal downloads (further governmental support)
- Books, movies, music videos
- Media platforms
WEAKNESSES
International Officies
Stockholm, Sweden
London, United Kingdom
Madrid, Spain
Oslo, Norway
Copenhagen, Denmark
Berlin, Germany
Warsawa, Poland
Paris, France
Brussels, Belgium
Amsterdam, Netherlands
Sydney, Australien
New York, USA
Mexico City, Mexico
Hong Kong, China
Singapore
W
-Requires technological literacy
-Requires deals/agreements with record labels
- All artists are not available, need to be signed
- Limited to certain countries and markets (regulations)
- Bound to pay royalty fees
- Low revenues for the artists (might hinder artists to join)
W
Future Strategy
Conclusion
How should Spotify progress its business strategy and manage its brand to stay popular in the future, as well as drive growth?
Full transcript