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Transcript of Spotify
-Dependent on investors
-Competitors and other "freemium" businesses
-Threats from other more profitable options
-Low revenues because of royalty and other fees
-Possible disputes between artists and spotify regarding revenues
- Value for money
- Safety (legal, music saved in the Internet)
- Wide choice
- Successful partnerships/negotiations/investors
- Broad segmentation
- Assured revenue through streamed advertising
-Benefiting by deals with artist promotions (ex: shows, new albums and live concerts)
- New investors
- Works against illegal downloads (further governmental support)
- Books, movies, music videos
- Media platforms
London, United Kingdom
New York, USA
Mexico City, Mexico
Hong Kong, China
-Requires technological literacy
-Requires deals/agreements with record labels
- All artists are not available, need to be signed
- Limited to certain countries and markets (regulations)
- Bound to pay royalty fees
- Low revenues for the artists (might hinder artists to join)
How should Spotify progress its business strategy and manage its brand to stay popular in the future, as well as drive growth?