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Psychology - Conformity

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kofi Buahin

on 17 October 2012

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Transcript of Psychology - Conformity

Edward & Kofi Conformity Conformity is the tendency for an individual to correlate his/her opinions and behaviours in a way that agrees with the opinions and behaviours of a specific group or individual. What is Conformity? Individualist Cultures: view themselves as individual and emphasize the needs of individuals.
Example: USA (WESTERN ) Individualist & Collectivist
Cultures Individualistic cultures on Conformity: Will emphasize personal opinions or achievement at the expense of group goals, resulting in a strong sense of competition.

Collectivist cultures on Conformity: Will emphasize group goals above individual needs or desires. Impact of Individualistic & Collectivist Cultures on Conformity - Have examined the results of 133 of these 'Asch type' experiment with 17 different countries
- Results were found differently in conformity
-4.7 , conformity was less in studies conducted in North America and Western Europe. (Ex. France, Portugal)
- And rests were Asia countries (Ex. and Africa)

-Bond and Smith believe that the results of their 'meta-analysis study suggest that there are cultural differences in on conformity.

* The lowest conformity: Individualist cultures
* The higest conformity: collectivist culutres Bond and Smith study -They conducted three studies on the power of group norms of individualism and collectivism to guide self-definition and group behavior for people with low and high levels of group identification

-In the first study they conducted they showed that North Americans who identify highly with their national identity, are more individualistic than North Americans who are low-identifiers with their national identity.

-In a second study, they manipulated the group norms of individualism and collectivism, and showed that high-identifiers incorporate the group norms that are salient at that moment more strongly than low-identifiers.

-In the third study they showed that conformity to group norms is stronger when highly identifying with the group


- Jetten,Postmes and McAuliffe(2002) : THE END :) Collectivist culture : view themselves as members of groups and consider the needs of the group to more then the needs of individuals.
Example: Korea ,China (ASIA)
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