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Black Canyon Coffee:
Transcript of Black Canyon Coffee:
Plans For a Second Decade of Growth
Growing popularity of coffee consumption and Thai food
Strong government ties with other Asian countries
Substitutes: energy drinks, juice, and soy beverages
Potential problems with marketing in middle east
Competition from big chains
Low coffee prices: Competitive advantage
Extensive Variety of Coffee and Foods
American Cowboy theme
Different types of restaurants
Limited English speaking staff
Inefficient supply chain
Control its operational costs
Offer products at lower prices
develops strong brand image and customer loyalty
Uniqueness in food offering
Take advantage of opportunities of rising coffee consumption
Rising popularity of Thai food in U.S. and Australia
Image by goodtextures: http://fav.me/d2he3r8
Main Issue and
Must develop competitive strategies for growth and expansion
Strong international competition
Coffee culture is increasing in S.E.A.
Goal: 1000 locations in 10 countries by 2012.
Solution: Market Development Strategy
Aligns with the company's mission statement
Takes advantage of increasing trend of specialty coffee and popularity of Thai food over-seas
Support from stakeholders as the expect growth
Multiple distribution channels
Implement English training programs