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Black Canyon Coffee:

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amanda streit

on 27 November 2013

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Transcript of Black Canyon Coffee:

Black Canyon Coffee:
Plans For a Second Decade of Growth

Growing popularity of coffee consumption and Thai food
Strong government ties with other Asian countries
Substitutes: energy drinks, juice, and soy beverages
Potential problems with marketing in middle east
Competition from big chains
Internal Analysis
Low coffee prices: Competitive advantage
Extensive Variety of Coffee and Foods
American Cowboy theme
Different types of restaurants
Limited English speaking staff
Inefficient supply chain
Limited capital

Alternative Strategies
Cost-Leadership Strategy
Control its operational costs
Offer products at lower prices
Differentiation Strategy
develops strong brand image and customer loyalty
Uniqueness in food offering
Market Development
Take advantage of opportunities of rising coffee consumption
Rising popularity of Thai food in U.S. and Australia

Image by goodtextures: http://fav.me/d2he3r8
Main Issue and
Secondary Issues
Must develop competitive strategies for growth and expansion
Strong international competition
Coffee culture is increasing in S.E.A.
Goal: 1000 locations in 10 countries by 2012.
External Analysis
Solution: Market Development Strategy
Aligns with the company's mission statement
Takes advantage of increasing trend of specialty coffee and popularity of Thai food over-seas
Support from stakeholders as the expect growth
Functional structure
Use franchising
Multiple distribution channels
Implement English training programs
Full transcript