Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Copy of Kimpton EarthCare Presentation
Transcript of Copy of Kimpton EarthCare Presentation
Lawrence, A. T. & Weber, J. (2011). Business & Society: Stakeholders, Ethics, Public Policy (13th ed). New York: McGraw-Hill Irwin: pp. 523-530
Bruna Elias Passaretti
Question 1: What are the benefits/costs of Kimpton's environmental sustainability initiatives?
Question 3: What challenges face the EarthCare Program, and how might Kimpton over come them?
BENEFITS OF ENVIRONMENTAL SUSTAINABILITY INITIATIVES:
Investing in water and energy conservation
Evironmental programs generated new business
Resistance by general managers to centralized initiative
slow pay back period/lower rate of return for green investments
benefits not seen by customers
Increased cost for some of the raw materials, might exceed existing budget.
The employee’s acceptance to the program.
A slower payback period for green investment.
Benefit intangible to customer.
Marketing the program.
Regional variations in customer awareness.
Regional difference in recycling infrastructure .
has set the standard for the hotel industry to go green
business has increased and generated new business
People want to stay at a hotel that does business responsibly
Customers want to stay in in a luxury hotel as well as keep the environmental impact at a minimum. At Kimpton they have the best of both worlds