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Copy of Kimpton EarthCare Presentation
Transcript of Copy of Kimpton EarthCare Presentation
Lawrence, A. T. & Weber, J. (2011). Business & Society: Stakeholders, Ethics, Public Policy (13th ed). New York: McGraw-Hill Irwin: pp. 523-530
Bruna Elias Passaretti
Question 1: What are the benefits/costs of Kimpton's environmental sustainability initiatives?
Question 3: What challenges face the EarthCare Program, and how might Kimpton over come them?
BENEFITS OF ENVIRONMENTAL SUSTAINABILITY INITIATIVES:
Investing in water and energy conservation
Evironmental programs generated new business
Resistance by general managers to centralized initiative
slow pay back period/lower rate of return for green investments
benefits not seen by customers
Increased cost for some of the raw materials, might exceed existing budget.
The employee’s acceptance to the program.
A slower payback period for green investment.
Benefit intangible to customer.
Marketing the program.
Regional variations in customer awareness.
Regional difference in recycling infrastructure .
has set the standard for the hotel industry to go green
business has increased and generated new business
People want to stay at a hotel that does business responsibly
Customers want to stay in in a luxury hotel as well as keep the environmental impact at a minimum. At Kimpton they have the best of both worlds