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Dunn Bros.

Dunn Bros coffee house is hosting a 3 on 3 pond hockey tournament at round lake December 4-7.
by

Jake Oakley

on 14 September 2009

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Transcript of Dunn Bros.

Brought to you by
Jake Oakley
Luke Newgaard
Jennine Zeballos Our Outline
Swot Analysis
Campaign Objectives
Target Market
Promotional Activities
Budget
Closing Smith Douglas More House SWOT Analysis Campaign Objectives Target Market Promotional Activities Budget Closing Primary description using both demographic and psychographic characteristics

We are planning to target youth ages 14-22, looking for students, and study groups to come over after school or on their way home, and to come over during the winter break as well. We will target youth who have parents with incomes of $40,000+.

Secondary description using both demographic and psychographic characteristics

Our secondary target market is young people ages 22-30 with income, to come over after work in the evening. We are looking for people that like hanging out with friends and having a good time.
1.) We would like to increase the traffic in your restaurant in order to increase the profit.

2.) We want to create customer excitement while increasing sales and profits.
US Our objectives
$20 per winner $15 per winner $10 per winner These are our plans to meet our objectives and increase your profits. May we please have your permission to move forward with your business? Dunn Bros. is hosting a three on three pond hockey tournament at Round Lake during the dates of December 4 - December 6, in order to increase sales and the excitement for the company. Fifth graders to high schoolers are eligible to participate in the tournament. We are going to have three separate brackets so that everyone has a fair chance of winning the gift card prize. To register for the tournament go to Dunn Bros coffee house off of Eden Prairie road and ask one of the employees. It is three dollars to join and you must have two other teammates/ friends with you on a team. We have a few ads for this event! . Our first ad is going to be on our employees shirts. Our second is going to be on flyers around the store and possibly around the city. We also are going to hand out gift cards at different increments to the champions of each bracket. Over winter break, we will also have a deal, where you buy a cup of your favorite drink and a cookie for only four dollars!
Dunn Bros Tournament
December 4 - December 6 are dates that you should keep open in your calendar this year because Dunn Bros. is hosting a three on three pond hockey tournament at Round Lake, in order to increase sales and the excitement for the company.
To register for the tournament go to Dunn Bros coffee house off of Eden Prairie road and ask one of the employees. It is three dollars to join and you must have two other teammates/ friends with you on a team. All of the proceeds go to feed my starving children. Fifth graders to high schoolers are eligible to participate in the tournament.
We are going to have three separate brackets so that everyone has a fair chance of winning the gift card prize. Because here at Dunn Bros. we treat everyone as equals and give them the best cup of coffee we can.
For more information, you can visit our coffee shop at 8107 Eden Prairie Rd, Eden Prairie, Minnesota 55347

******************End of Press Release*******************
Hey linnea what up!
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