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Com 131 Intro

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Stephanie Converse

on 28 January 2016

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Transcript of Com 131 Intro

Mass Communication
Class 1
COM 131
Introduction to Communications

1. The media are essential to our lives.
2. The democratic process cannot survive without open, independent media.
3. Mass media emerge from technologies invented to enhance current technologies.
4. Old technology gatekeepers don't give up easily.
5. Most of what we see, hear and read are controlled by a handful of giant corporations.
6. There is no such thing as deregulation. Deregulation is simply regulation that favor industry over people.
7. Mass media policies hinge on two fundamental questions: (1) Should federal policy promote a decentralized or a centralized system? (2) To what degree should the government pass laws to protect and preserve legacy media business models?
8. Technology’s early adaptors are tomorrow’s everyday user. (Everything from the margins move to the center.)
9. Analysis and fact-checking should not be considered activism.
10. The media don’t report on themselves.
Mass Communication:
Important Facts

How we interact with others through messages received and sent.
Levels of Communication
Most basic level
How you communicate with yourself
How you assign meaning to the world around you
Communicating through the senses
Communications between two people
One-on-one interaction
Face-to-face/At a distance
One person communicates with an audience of two or more
Interaction between communicator and audience - back and forth
Group Communication
An individual or institution uses technology to send a message to a large, mixed audience, mostly unknown to the sender
Communicator and sender are separated by space and time
Mass Communication
Frequent crossovers in levels of communication
examples: Talk Radio; Internet interactivity; watching a football game at a bar.
Mix of Levels
The industries that create and distribute songs, novels, newspapers, movies, internet services, TV shows, magazines and other products to large numbers of people.
Mass Media
Sender Message Channel Receiver (SMCR) or Transmission Model
Old way of describing mass communications
New communications technology: Senders and receivers are constantly changing places
Mass Media
Transmission Model

The creation and use of symbols (eg, languages, Morse Code, motion pictures and binary computer codes) that convey information and meaning to large and diverse audiences through all manner of channels.
Mass Communication
Controls of topics and flow of information
Major corporations
Media companies
Smaller websites (Online news, blogs)
Transmission Model
The Sender
The content being transmitted by the sender to the receiver
Encoding - Turning the sender’s ideas into a message and preparing the message for transmission
Sent to a wide audience
Transmission Model
The Message
The medium used to transmit the encoded message
Print, telegraph, radio, TV, Internet (broadband)
Transmission Model
The Channel
The audience for the mass communications message
Decoding - Translating a signal from a mass medium/interpreting the meaning of the message
Noise - Interference with the transmission of a message (semantic, mechanical, environmental)
Transmission Model
The Receiver

Contemporary Models of Mass Communication
Ritual Model
Publicity Model
Reception Model
How Does
Mass Communication
Work in Our Lives?

Media use an an interactive ritual engaged in by receivers
How and why receivers consume media messages
Media consumption as a shared experience. eg: Superbowl
Ritual Model
How media attention can elevate a person, concept or thing to a level of importance, regardless of what is said about it.
No publicity is bad publicity
Publicity Model
Critical theory model
How audiences derive and create meaning out of messages they decode
Content doesn’t have fixed meaning; each receiver decodes according to unique experiences and beliefs
Reception Model






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