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Starbucks

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by

Ilana Gushchina

on 26 February 2015

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Transcript of Starbucks

General Information
Location
Performance
Rules and regulations
The presentation structure
Did you know that...?
1971 - the first store in Seattle’s Pike Place Market was opened by Jerry Baldwin,Zev Siegl and Gordon Bowker
1981- Howard Schultz joins Starbucks as a marketing manager
1983- Howard`s business trip to Italy and his "aha" moment
1985-Schultz leaves the Starbucks company to open IL Giornale
1987- Howard Schultz purchases Starbucks for 3.7 million from the founders and begins to expand throughout the U.S
1992-the Starbucks company goes public
CEOs
2011-Celebrates the 40th anniversary
Address: Seattle,Washington,cor. 1st Avenue South & South Lander Street
Construction start: 1910
Construction end: 1912
1)Kent Flexible Plant
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Kent,Washington,built in 1992
2)Bay Bread Bakery
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South San Francisco,California.
3)Carson Valley
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Minden,Nevada
4)New French Bakery
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Ventura,California
5)Evolution Juicery
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Rancho Cucamonga,California
6)York Roasting Plant
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York,Pensylvania
7)Teavana Distribution Center
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Stratford,Connecticut
8)Sandy Run
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Gaston,South Carolina
9)Augusta Plant
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Augusta,GA
Manufacturing
Square: 200,000 m2
2014
1912
Locations
More than in 60 countries all over the world
Performance
The book"The Whale"
Starbuck
Its main character
=
+
Starbucks Corporation
Starbucks mission statement:
to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
Recycling
Starbucks goals:
increase service hours
Open 50 outlets in 4 years
Increase brand awareness
Gain 75% of market share
Starbucks target market:
Age
:18-40

Gender
:male and female
Occupation
:college students,person in managerial,executive and professional positions
Income
: middle and higher income earners
Location
: business streets, shopping centers, the centers of cities
SWOT- analysis, the Marketing mix
Financial Statements
Rules and Regulations
"Five ways of being"
Be welcoming
Be genuine
Be considerate
Be knowledgeable
Be involved

The marketing mix-7P`s
Did you know that....?!
1) "10 Minutes Rule"
2) Hidden cup -Trenta (916 ml)
3)The same music all over
the world
4)
Starbucks college
Headquarters
History
Swot analysis, The Marketing Mix
Thanks for your attention!
Starbucks in Russia
Starbucks in Russia
Market penetration: September 2007, at the shopping center "MEGA KHIMKI"
Head office:Moscow, Pravda Street,26
Stores in Russia: 90 (71 in Moscow)
Main competitors: Coffee Shop Company, Кофе Хауз, Шоколадница
Full transcript