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Transcript of Starbucks
Rules and regulations
The presentation structure
Did you know that...?
1971 - the first store in Seattle’s Pike Place Market was opened by Jerry Baldwin,Zev Siegl and Gordon Bowker
1981- Howard Schultz joins Starbucks as a marketing manager
1983- Howard`s business trip to Italy and his "aha" moment
1985-Schultz leaves the Starbucks company to open IL Giornale
1987- Howard Schultz purchases Starbucks for 3.7 million from the founders and begins to expand throughout the U.S
1992-the Starbucks company goes public
2011-Celebrates the 40th anniversary
Address: Seattle,Washington,cor. 1st Avenue South & South Lander Street
Construction start: 1910
Construction end: 1912
1)Kent Flexible Plant
Kent,Washington,built in 1992
2)Bay Bread Bakery
South San Francisco,California.
4)New French Bakery
6)York Roasting Plant
7)Teavana Distribution Center
Square: 200,000 m2
More than in 60 countries all over the world
The book"The Whale"
Its main character
Starbucks mission statement:
to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
increase service hours
Open 50 outlets in 4 years
Increase brand awareness
Gain 75% of market share
Starbucks target market:
:male and female
:college students,person in managerial,executive and professional positions
: middle and higher income earners
: business streets, shopping centers, the centers of cities
SWOT- analysis, the Marketing mix
Rules and Regulations
"Five ways of being"
The marketing mix-7P`s
Did you know that....?!
1) "10 Minutes Rule"
2) Hidden cup -Trenta (916 ml)
3)The same music all over
Swot analysis, The Marketing Mix
Thanks for your attention!
Starbucks in Russia
Starbucks in Russia
Market penetration: September 2007, at the shopping center "MEGA KHIMKI"
Head office:Moscow, Pravda Street,26
Stores in Russia: 90 (71 in Moscow)
Main competitors: Coffee Shop Company, Кофе Хауз, Шоколадница