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Transcript of BELLABOX
Bellabox is a subscription beauty box that provides its subscribers with at least 5 samples of beauty products ranging from luxury to up-and-coming brands.
Aside from Bellabox, there are Bellobox and Bellababy.
A. Internal Search
From existing memory & knowledge
B. External Search (New Media)
1. Official Website
Information, usage, deals etc.
First hand reminders.
3. Social Media Platforms
Facebook, Twitter & Instagram.
THE TARGET MARKET
Age: 20 - 45
To be perceived
as beautiful or handsome individuals.
1. Grewal, D, Levy, M, Mathews, S, Harrigan, P & Bucic, T 2015,
Marketing / Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic
2. BellaBox Homepage: https://bellabox.com.au/
3. BellaBox.com.au: https://www.facebook.com/BellaBox.com.au/
4. Youtube: https://www.youtube.com/results?search_query=Bellabox
CHARMIANE KHOR 22014167
XINXIN ZHENG 21796267
SIYU LIU 21922263
SILIN XU 21848806
Specially tailored to your beauty profile monthly
Word of Mouth
Bellabox Unboxing Videos
Product reviews, feedback & recommendations.
demonstrate correct product use
communicate with potential buyers
build realistic expectations
PRODUCT LIFE CYCLE STAGE
Newborn Started from 2011
Grow at healthy trend
1. Bellabox's Official Website
2. Pop-Up Stores
THE CONSUMER'S PURCHASE DECISION
1. Marketing Mix
Product, price, place & promotion.
2. Psychological Factors
Motives & perceptions.
3. Social Factors
Family, friends & reference groups.
4. Situational Factors
Consumer's temporal state.
THE NEED/WANTS SATISFIED:
Men and women who enjoy buying beauty products and looking good:
Tired of the hassle of travelling all the way to the department store
Sick of buyer's remorse
Are always feeling as if they were behind the latest trend
A grooming box for men.
Visitors of Facebook
--around 2.2 billion
platform to advertise BellaBox
The Parcel: $25
($100 worth of products)
Lust Have It: $19.95
(5-7 beauty products)
Benefit San Franc
Physical setting - race & colour
Income = spending power
1. Bellabox Official App
Provides an easily accessible platform for consumers to purchase products, use services, and share information together as a Bella community.
2. Travelling Roadshows
To create a closer (not just online) relationship with its consumers.
For potential consumers to experience the bellabox experience.
Products to pamper a busy mom.
newsletters about fashion
MORE ABOUT BELLABOX
Started in 2011, by a group of young women who are passionate about buying beauty products and looking good, but also sick of the hassle of going to department stores every time we wanted to try out a new moisturizer, eyeliner or fragrance.
They were sick of buyer's remorse (paying for expensive beauty products that did not live up to our expectations until they got home and tried them on) and always feeling like they were six months behind the latest trends, so they decided to create a better way.