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BELLABOX

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by

Charmiane Khor

on 10 October 2016

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Transcript of BELLABOX

PROMOTION

Bellabox is a subscription beauty box that provides its subscribers with at least 5 samples of beauty products ranging from luxury to up-and-coming brands.

Aside from Bellabox, there are Bellobox and Bellababy.
INFORMATION SEARCH
A. Internal Search
From existing memory & knowledge

B. External Search (New Media)
1. Official Website
Information, usage, deals etc.
2. Newsletters
First hand reminders.
3. Social Media Platforms
Facebook, Twitter & Instagram.

THE TARGET MARKET
Demographics
Psychographics
Males &
Females



Age: 20 - 45
years old
Self-Values
To have
self-confidence.
Self-Concept:
To be perceived
as beautiful or handsome individuals.
1. Grewal, D, Levy, M, Mathews, S, Harrigan, P & Bucic, T 2015,
Marketing / Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic
, Australia.
2. BellaBox Homepage: https://bellabox.com.au/
3. BellaBox.com.au: https://www.facebook.com/BellaBox.com.au/
4. Youtube: https://www.youtube.com/results?search_query=Bellabox
5.https://www.kogan.com/au/online-retail-meets-bricks-mortar/
CHARMIANE KHOR 22014167
XINXIN ZHENG 21796267
SIYU LIU 21922263
SILIN XU 21848806

BELLABOX
Specially tailored to your beauty profile monthly
Marketers
Potential Buyers
Advertisements
Coupon Code
(Price decrease)
Social Media
PROMOTION
Word of Mouth
(Influencers)
Interpersonal
Interaction

4E:
1. Excite
2. Educate
3. Experience
4. Engage

Bellabox Unboxing Videos
Product reviews, feedback & recommendations.


Customer Satisfaction
demonstrate correct product use
communicate with potential buyers
build realistic expectations



Postpurchase Dissonance
PRODUCT LIFE CYCLE STAGE
Newborn Started from 2011

Limited influence

Grow at healthy trend
PURCHASE VENUES
1. Bellabox's Official Website

2. Pop-Up Stores

FACTORS AFFECTING
THE CONSUMER'S PURCHASE DECISION
1. Marketing Mix
Product, price, place & promotion.

2. Psychological Factors

Motives & perceptions.

3. Social Factors
Family, friends & reference groups.

4. Situational Factors

Consumer's temporal state.

Target Market
THE NEED/WANTS SATISFIED:
Men and women who enjoy buying beauty products and looking good:

Tired of the hassle of travelling all the way to the department store

Sick of buyer's remorse

Are always feeling as if they were behind the latest trend
THE PRODUCT
BELLOBOX
A grooming box for men.
BEAUTY VIDEOS
Visitors of Facebook
--around 2.2 billion


platform to advertise BellaBox


RECOMMENDATIONS
RECOMMENDATIONS
REFERENCES
ABOUT BELLABOX
INTERNAL FACTORS
Competitors:

The Parcel: $25
($100 worth of products)

Lust Have It: $19.95
(5-7 beauty products)


Corporate Partners:

Benefit San Franc
L'oreal
Essie
NYX
Michelle Phan

EXTERNAL FACTORS
Culture:

Physical setting - race & colour


Economy:

Income = spending power

1. Bellabox Official App
Provides an easily accessible platform for consumers to purchase products, use services, and share information together as a Bella community.
2. Travelling Roadshows
To create a closer (not just online) relationship with its consumers.
For potential consumers to experience the bellabox experience.
PROMOTION
PROMOTION
PROMOTION
PROMOTION
BELLABABY
Products to pamper a busy mom.
newsletters about fashion
POST-PURCHASE
MORE ABOUT BELLABOX
Started in 2011, by a group of young women who are passionate about buying beauty products and looking good, but also sick of the hassle of going to department stores every time we wanted to try out a new moisturizer, eyeliner or fragrance.

They were sick of buyer's remorse (paying for expensive beauty products that did not live up to our expectations until they got home and tried them on) and always feeling like they were six months behind the latest trends, so they decided to create a better way.
THANK YOU
Full transcript