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The ultimate marketing machine
Transcript of The ultimate marketing machine
Marketing purpose > Goals > Process
Organizing for Growth
Big Data, Deep Insights....
, the CMO of Unilever
350 CEOs & CMOs
Online surveys of
Across 92 countries
Use of data distinguishes
the leading brands
Connecting to corporate
Inspiring workers to get results
“What values and goals guide
our brand strategy, what
marketing excellence, and what
structures and ways of working
will support them?”
Applying what we've learnt...
Structure must follow strategy
— not the other way around!