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Microeconomics

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by

Shanice Ho

on 19 June 2013

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Transcript of Microeconomics

Economic Effect
Economics Effect
Economics Effect
SMARTPHONES vs DATA PLANS
INTRODUCTION OF CASE
INTRODUCTION OF CASE
- RM200 smartphone rebate announced by the prime minister when tabling the 2013 Budget last September

- With the Rm300million serving 1.5million youths

- youths aged between 21 and 30 & earning less than RM3000 to be eligible for the RM200 government rebate.

GOVERNMENT ACTION AND SOLUTIONS
control the price of smart phone and data plan/ set price ceiling.

implement the plan to all the low status group.

reduce the tax for supplier and consumer.

INTRODUCTION OF CASE

Free Wi-Fi Project
Selangor
112 locations
Public hotspots
To get latest and updated information
INTRODUCTION
WHAT IS
SMART PHONES
WHAT IS
DATA PLAN?
Economics Effects
Changes In Demand of Data Plan
Newspaper Demand
Changes
GOVERNMENT ACTION AND SOLUTIONS
increase its demand by giving subsidy to the smartphones





the newspaper industry should convert their news into internet accessibility





YES Data Plan is a good source of investment since it has the fastest 4G in Malaysia , having advertisement
smartphones - normal goods.
Market equilibrium changes

smartphones & data plan
- complementary goods.
Demand
Substitute good)
Demand
Economics Effects
Market Equilibrium
Government Actions and Solutions
Give subsidies to phone's companies
Reduce tax
Smart Phone Market Equilibrium

offered 3GB of extra mobile data

18th April 2013 to 5th May 2013.

encourage more Malaysians to stay up to date GE13.

YES’ Unlimited Super Postpaid Plans

data usage of 1.5GB, 4GB, 6GB and 10GB monthly.
Conclusion
Thank You
Full transcript