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Transcript of Persuasive Devices
People are motivated by emotions. Loaded words takes advantage of emotions and experiences. Experts: People with credibility (believability) endorse something.
EXAMPLE: Polartec Celebrities: People we admire endorse something.
EXAMPLE: Britney Spears endorses Pepsi. What was her message?
Pepsi: For those who think young Consumers: People who have used the product endorse the product.
EXAMPLE: People who have used the Atkins diet might testify about how much weight they lost. Why does this technique work? What does it take advantage of?
People are more willing to believe individuals than companies
People value celebrities Name-calling is used frequently in political ads. "The Jew is an infection to the people" Other examples?
During the Civil Rights Movement: African American men were called brutes and animals
Bush was called a fascist
Obama was called a snob and a liar Why does this technique work?
People remember negative comments.
People are always looking for someone to blame. Plain Folks Plain folks is when someone tries to portray him/herself as a "regular person," or when a company presents a product as for the "common man." Why does this technique work?
People trust those who are like them. Snob Appeal Snob appeal creates a feeling of desire or envy for products that are "top of the line." It tries to make certain products seem luxurious or elegant. In other words, you want it because other people will be jealous or will admire you for having it. It plays on your pride. Grey Poupon: "One of life's finer pleasures." Why does this technique work?
People want to feel unique.
People want to feel like they are better than others. You try: Loaded Words Chart