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A smart TV, sometimes referred to as connected TV or hybrid

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by

Balázs Somodi

on 28 April 2014

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Transcript of A smart TV, sometimes referred to as connected TV or hybrid

A smart TV, sometimes referred to as connected TV or hybrid TV, (not to be confused with IPTV, Internet TV, or with Web TV), describes a trend of integration of the Internet and Web 2.0 features into television sets and set-top boxes, as well as the technological convergence between computers and television sets and set-top boxes. The devices have a higher focus on online interactive media, Internet TV, over-the-top content, as well as on-demand streaming media, and home networking access, with much less focus on the traditional
Smart TV
Deliver content (such as photos, movies and music) from other computers or network attached storage devices on a network using either a Digital Living Network Alliance / Universal Plug and Play media server or similar service program like Windows Media Player or Network-attached storage (NAS), or via iTunes.
Provide access to Internet-based services including traditional broadcast TV channels, catch-up services, video-on-demand (VOD), electronic program guide, interactive advertising, personalisation, voting, games, social networking, and other multimedia applications.

Social networking

A number of smart TV platforms come prepackaged, or can be optionally extended, with social networking technology capabilities. The addition of social networking synchronization to smart TV and HTPC platforms may provide an interaction with both on-screen content and other viewers than is currently available to most televisions, while providing a much more cinematic experience of the content than is currently available with most computers.

Integration of the iphone/android device with internet tv will enable viewing different content. Content Share Movie: All sharing the same interface in environment, conect your digital camera,laptop, anroid phones and iphone to smart tv wirelessly using DLNA. Social tv: you can share your viewing experience with driends and family through chatting service like Fb twitter while watching tv. You can have video chat as well as skype.

Advertising
Some smart TV platforms also support interactive advertising, addressable advertising with local advertising insertion and targeted advertising, and other advanced advertising features such as ad telescoping using VOD and PVR, enhanced TV for consumer call-to-action and audience measurement solutions for ad campaign effectiveness. Taken together, this bidirectional data flow means that smart TVs can be and are used for clandestine observation of their owners. Even in sets that are not configured off-the-shelf to do so, default security measures are often weak and will allow hackers to easily break into the TV.
Smart TV is the new serie of modern TV introduced by Samsung with enabled Internet access, voice navigation, gesture control and face recognition. This Internet TV also enables to browse the web and enjoy the Internet enabled applications that you can run in the TV. By using Samsung Smart TV you can discover the new world of web-connected TV entertainment. Samsung Smart TVs also allow you to easily search for movies, TV shows, browse the web, explore Samsung apps, chat with friends and find many other types of new interactive TV content. But if you are needing to purchase a TV for business purposes then this TV can also be very helpful to play presentations, Youtube Videos and more.
Market Strukture
25 million U.S. TV households own a set with the built-in network capability. Also, In-Stat predicts that 100 million homes in North America and western Europe will own television sets that blend traditional programs with Internet content by 2016.
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