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EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

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Ryan Burden

on 8 May 2011

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Transcript of EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

EVALUATION 1. In what ways does your media product use, develop
or challenge forms and conventions of real media products? To begin creating our media product we devised an idea then started thinking about genre and our target audience. We decided to produce a Zombie romantic comedy (zom-rom-com). The other film with this similar genre is ‘Shaun of the Dead’ directed by Edgar Wright. This film was the main influence for the creation of our film because of our love of that film and its specialised genre. It also influenced the creation for one of our characters, Mickey. He was very similar to the character Ed played by Nick Frost. This gave us inspiration because we saw how popular the likes of a ‘couch potatoe’ character was and the comedy they added, which was good because it contrasted against the seriousness of the character Luke. I started to search at the more horror style zombie films for example ‘Resident evil’. Although this wasn’t the right style as it was designed to be more of a horror if it was still helpful to see the conventions a zombie film. Another film that we researched, which was a zom-com, was called Zombieland. As I searched more in the conventions of a zombie film I began to realise that our plot would challenge the usual conventions of the zombie genre. We would do this by making our lead character ‘Luke’ not the usual zombie character. He would do this by being able to talk, walk normally and have feelings that are differ from the normal feelings or wanting to take the primal instinct of eating. Another convention we challenged is the usual way in which zombies are revealed. The director usually uses shots to give the impression a few zombies are starting to rise, and then the audience is revealed a mass group of zombies. It is very rare a film will have one zombie throughout the whole film; we challenged this by having one zombie as our main character, and tried to subtly show this to our audience throughout the film without the use of make-up and stating it obviously to our audience. Although our film does challenge the conventions of a zombie film we also used some of the original conventions of zombie films. One of these is violence. Our original idea was that our main character killed his girlfriend however because of a zombie’s instinct to kill we wanted to duplicate this in our film so he ended up killing his work colleague and boss. Not only this we had the violence of Luke being hit by a car which converted him into a zombie. On the subject of being turned into a zombie we also wanted to challenge this convention of how characters in professional zombie films turn into zombies. In films such as ‘Shaun of the Dead’ and ‘Resident Evil’ Zombies arise due to a virus that mutates the genes, and they normally spread this virus by biting their victims and killing them. We challenged this by our character being killed first and being turned into a zombie. Although this challenged the conventions of zombie films we had a weak plot as it doesn’t really explain in the narrative of the film why Luke turns into a zombie when he dies. Our poster in ways challenges the usual conventions of a zombie type poster. In posters like ‘Zombie land’, ‘Shaun of the dead’ and ‘Resident Evil’ the fonts of the titles have been chosen to provide information about the film. There are a lot of similarities between the fonts of these three films and I think our film challenges this by having different film. Apart from ‘Shaun of the dead’ the fonts on the other two posters both have a red colour. The connotations of red often are that is symbolises blood and in a zombie film you would expect, although ‘Shaun of the Dead doesn’t have a red title it does have red in the picture. Our title for our poster is mainly blue which is in keeping with titles of our film to show a connection. We chose the colour blue as it’s not normally a colour used in horror posters or zombie posters, but we wanted to draw that blue connotes cold to us and this can be used to describe Sam’s character. We looked at posters for a film called ‘Let the right one in’ this poster also incorporates blue into its design. However we have used the colour red for its literal use of blood to convey to our audience that this is a zombie genre of film. I think as a group we were successful in not only using conventions of a zombie film but challenging and developing them too. Throughout the process of creating out tasks we constantly thought about are target audience and how we could challenge conventions for our films. This has led to us producing some extracts of work that are still fit the genre but have taken a different way of producing tasks to convey meaning of that genre.
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