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Week 1

Lesson 1
by

Kyle Wilson

on 23 January 2016

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Transcript of Week 1

Your
Birth

Your
death

Today
ADV 492
HB 409
MUS 115
KIN 101
ADV 354
Week 1
Course Intro, Internet History & Background
Week 3
The New Web & Emerging Technologies
Week 4
Monetizing the Internet
Week 5
What is Big Data?
Weeks 6 - 7
Project: Introduction to Wordpress
Week 8
e-Commerce
Weeks 9 - 12
Project: Virtual Storefront
Your Life
Week 2
Web Development & Other Online Media
ADV 492
Section 740 ♦︎ Online | Hybrid ♦︎ Spring 2015
Special Topics: Virtual Storefront Construction Permit
ADV 420
New Media Driver's License
newmediadl.cas.msu.edu
Kyle Wilson
Communication Arts & Sciences Building
332
wilso864@msu.edu
12 pm - 1 pm
Monday & Wednesday
(989) 370 2620
Special Topics
Virtual Storefront
Construction Permit
Spring 2015 ♦︎ Hybrid-Online ♦︎ 3 Credits
Course Meetings:
24 January 2015
B106 Wells Hall
18 April 2015
B106 Wells Hall
d2l.msu.edu
24 Jan 2015
18 Apr 2015
A global system of interconnected computer networks
A network of networks
Millions of private, public, academic, business, and government networks
Electronic, wireless, and optical networking technologies
12 - 15 Billion
devices connected
Special Topics
Virtual Storefront
Construction Permit
Learning Objectives
Virtual Storefront
Construction Permit
Develop technical understanding of websites & other online forms of media
Understand how websites monetize traffic
Gain familiarity with online website builders, e.g. Wordpress
Develop understanding of e-commerce concepts, capabilities, & techniques
Grading
Virtual Storefront
Construction Permit
Quizzes


Midterm Project


Final Project
10% x 6
= 60%


= 15%


= 25%
Grading Scale
Virtual Storefront
Construction Permit
90 - 100%
85 - 89%
80 - 84%
75 - 79%
70 - 74%
65 - 69%
60 - 64%
59 % or lower
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.0
The Internet
US Department of Defense
TCP/IP research & experiments
Creates first packet-switching network:
Internet Origins
ARPANet
Sending electronic mail over the ARPANet for commercial profit or political purposes is both anti-social and illegal."
"
?
Server
a special type of computer connected directly to the Internet
Web Pages
files stored on the server's hard drive
35.9.15.49
216.58.208.46
173.252.120.6
72.52.204.70
msu.edu
google.com
facebook.com
cas.msu.edu
CLIENT
(not a server)
ISP
msu.edu
server
CLIENT
(not a server)
ISP
aol.com
server & ISP
gmail.com
server
CLIENT
Aunt Ruth
1
2
3
4
5
6
7
8
9
...
1
9
1
2
3
4
5
6
7
8
9
ISP
facebook.com
69.63.178.11
YOU
BOSS
192.168.1.10
192.168.1.11
marketresearch.com
209.190.222.100
PACKET
Google
Blogger
Reddit
Wordpress
Myspace
LinkedIn
Twitter
DeviantArt
Vimeo
Yahoo
StumbleUpon
YouTube
Facebook
Search engine
Blogging platform
Social media
Social networking
Etc...
Marketing & Advertising
Marketing Example
You are the product
What does Facebook know?
Your name
Your former names and aliases
Where and when you were born
Where you used to live and when
Where you live now
Your email address(es)
Your phone number(s)
Your religious views
Your political views
Your sexual orientation
Your gender
Where you work
Where you used to work and when
Where you grew up
Where and when you went to high school
Where and when you went to college
If and when you graduated
What you studied
Your romantic relationship(s)
Your past relationships
Your anniversary
Your friends and family members
Your address book
What languages you speak
Groups you’ve joined
Networks you are a part of
Books you’ve read
Music you listen to
Games you play
TV Shows and Movies you watch
Food you eat
Activities you participate in
Celebrities you follow
Sports teams you support
YOUR FAVORITE BRANDS
Places you’ve visited
Events you’ve attended or plan to attend
Major events in your life
Photographs of you and your friends and family
Interactions between you and others
(shares, posts, likes, pokes, messages, tags, etc.)
Interactions between you and companies and businesses
“Private” messages

What does Facebook know?
Videos you’ve watched
Links, posts, comments, pages you’ve liked
Links, posts, comments, pages you’ve unliked
Websites you visit while logged in
Articles and websites you’ve commented on
Surveys you’ve completed
People you spend time with
Friends you’ve requested
Friends you’ve denied
Friends you’ve un-friended
When you are online
Where you are online (ISP - where you access the internet)
How you are online (what device)
Exact geolocation (Latitude/Longitude/Altitude, time/date stamp)
Pages you created/admin
Apps you created/admin
Groups you created/admin
Your current mood?
Media you are currently consuming
Companies and Ads you interact with
Your level of online engagement
Credit card details
IP Address

What does Facebook know?
What does Facebook
know about you?
Why is this effective?
Info is provided voluntarily.
Full transcript