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Coffee Shops: Evolution and Sociological Impact

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Momma Monchang

on 4 December 2014

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Transcript of Coffee Shops: Evolution and Sociological Impact

Coffee Shops: Evolution and
Sociological Impact

A Web Video Feature
Eloise Thea Tresvalles
MSCIETY – DMA1

Background
When you want to go to exchange news, share ideas and get advice, you go to a coffee shop. Coffee shops had been a place of learning; of making business deals; scientific, literary, political, philosophical, and economic discussions; and even the typical gossip.
Project Description
The project is a web video feature about Coffee Shops as a social hub that aims to show and inform how it evolved as such specifically for audience ages 18-50 by providing them information on the sociological impact and the evolution of Coffee Shops.

Rationale
Coffee shops have become a part of our everyday lives that it became an extension of our Filipino home.

Project Objectives
This project seeks to:

Inform the evolution of coffee shops;
Show how coffee shops became a social hub; and
Encourage patronage for local coffee shops.


Market Profile
Ages 18-50
Both Male and Female
Economic Group: A & B
Target Market: Students and Professionals around Manila, coffee-lovers
Target Audience: Baristas, coffee-lovers, People who own coffee shops around Manila

Theoretical Framework
For the Topic – Framing Theory
For the Medium – Uses and Gratification Theory

Sample Works
Website:
http://eloisethea.info/haengbokhouse

Thank You!
Full transcript