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GOLDILOCKS BAKESHOP INC.,

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rhellene tragona

on 20 September 2016

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Transcript of GOLDILOCKS BAKESHOP INC.,

Goldilocks Bakeshop is a bakeshop based in the Philippines which produces and distributes Philippine cakes and pastries.

The name derives from the fairytale Goldilocks and the Three Bears

First opened in 1966 as a family business and started in a one-door apartment of a two-storey structure
MISSION / VISION
Milagros Leelin Yee and Clarita Leelin Go

Pasong Tamo Street, Makati

They began in the family kitchen with their family as their first “customer.”

The first products of Goldilocks are brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, where sold just as fast they could bake it.
Up to now Goldilocks has 18 stores in the United States, two in Canada, and one each in other Asian locations such as Thailand, Singapore, and Hong Kong.

They have become popular destinations for Filipinos craving for a taste of home when they opened their branch in Las Vegas, Nevada and San Diego, California in 2005 and 2006
The bakeshop’s main products include cakes, breads, sweets, and pastries.
GOLDILOCKS BAKESHOP INC.,
Thank you!
COMPANY PROFILE
GOLDILOCKS LOGO
VISION:
Goldilocks… will be the leading Filipino Global brand that will fulfill the changing customer needs world-class and services in the markets

To foster a culture of a value driven company through: state-of-heart, technology and systems; employee engagement by providing opportunities for growth in an environment that is conducive for active and innovative thinking; fair return of our business partners; active involvement in relevance social responsibility projects.
MISSION:
ORGANIZATIONAL CHART
PRESIDENT
Richard Yee
ORGANIZATIONAL CHART
VP/STORE MANAGER
Franklin Go
MFG DIRECTOR
Evelyn Ganayco
MARKETING DIRECTOR
Pinky Yee
FINANCE DIRECTOR
Prydix Dizon
TECHNICAL AND SEVICES DIRECTOR
Laurence Chin
HR DIRECTOR
Cielo Rivera
BRANCHES
15 Cities in METRO MANILA

LUZON
Ilocos Region
Cagayan Valley
Central Luzon
Calabarzon
Bicol Region
VISAYAS
Western Visayas
Central Visayas
Eastern Visayas
MINDANAO
4 REGIONS
Located at RRI Bldg. 811, S. Laurel Street, Mandaluyong, Philippines
LOCATION
PRODUCTS

Polvorons
Popcorns
Pinoy Deli
Frozen Favorites
Mocha Nut Crunch Roll
Fluffy Roll
Brazo de Mercedes Roll
Chocolate Roll
Classic Mocha Roll
Chocolate Overload Roll
SLICE
• Mocha Marble Cake
• Double-Licious Chifon Cake
• Heavenly Marble Cake
• Golden Butter Cake
Heavenly Choco Cake
• Double Dutch Cake


SPECIALS
• Sansrival
• Fluffy and Special Mamon
• Cheesy Ensaymada
• Classic Pandesal
• Ube Bread
• Mongo Bread
• Brownies
• Egg Pie
• Pork Hopia

 Australia
 Japan
 Canada
 Israel
 UAE
 Malaysia
 Italy
 Hong Kong
 New Zealand
 Qatar
 Cayman Islands
 Singapore
 Macau
 Jordan
 Korea


The countries that are being exported are:
The mode of payment and shipment used are :
 Cash on Delivery
 Forwarders

Currency used by exporters are
 US Dollars
 If forwarders, peso

Goldilocks advertise/promote products in other country by joining Trade Expos in other country.
The number one best seller product og Goldilocks exporting is Polvorons.
The problems/contradictions that the company experienced are time span of the products especially for slices and they need to secure that the product is in the Freezer Van
The target market of Goldilocks are he Filipinos who resides in the said country, OFW’s and International Markets
The first product that Goldilocks exported are Polvorons.
The Goldilocks bakeshop Inc., exporting for 17 years
Full transcript