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Transcript of Subliminal messages
A subliminal messages are messages that are represented in another medium, used to signal the mind below our conscious awareness.
These are basically messages that we do not notice right away, but affect the way we think or act, through our subconscious mind.
People who advertise, use these types of messages to influence the decisions people make.
Subaudible messages are "low volume audio cues that are inserted into a louder audio source, such as music."
This type of messages sends an audio message that is recorded backwards, with the intention of playing it forward to disguise the reversed message.
Why Is This Ethically Wrong
These types of messages can influence the opinions and or thoughts of the viewer. This makes it so you can change someone's ideals and thoughts without them knowing consciously in favor of your advertisement. It stays in their mind and influences their decisions.
Due to this, subliminal advertising is like cheating and manipulating sales out of innocent consumers.
This type of message is caused by "visual cues that are flashed so quickly (generally a few milliseconds) that people don’t perceive them."
This McDonalds add was shown during an episode of Iron Chef America for less than half a second.
"When researchers played music in a liquor store, they found a startling result. On days when German music was played , German wine outsold French wine. low volume audio cues that are inserted into a louder audio source, such as music."
History of Subliminal Messages
One of the worlds most amazing discoveries was made when it was shown the effectiveness of subliminal programming of the mind.
When movies, and shows with sound were just coming out, subliminal messages was a new and easy way to strongly influence the audience's subconscious to the advertisers advantage.
First (documented) Subliminal Message in the U.S.
In the mid 1950s researcher James Vicary was presenting the tachistoscope. This was a device that could show images multiple times that could be seen by the subconscious mind.
In Fort Lee, New Jersey they ran a 6 week test in one of their theater.
During those 6 weeks popcorn sales rose 57.7 percent and Coca-Cola sales rose 18.1 percent
Does This Really Work?
University College London researches have
found that subliminal advertisements do in fact
have a mark on the brain. Also,they found that
negative messages are more effective than positive messages. This is why messages such as pornography and death make human instinct react more apparently.
Here are Some Extra Examples
Bar Code on a Ferrari
One Ring To Rule Them All
Mickey Mouse Clubhouse
-Nick Kolenda (Psychology and Entertainment)
Popcorn Sales Before, During, And After Advertisement
By: Max Rosensweig and Catalina Ruiz