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Italian Fashion & Leather

Italian 100F Culture Presentation

Morgan Curtiss

on 5 March 2013

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Transcript of Italian Fashion & Leather

Italian Fashion & Leather Beth, Morgan, Nancy, & Rachel How To Maintain Your Leather Goods Real vs Fake Smell it- If it doesn't smell like real leather, you can be sure it's not the real thing.
Observe the edges- Study the edging of the leather where the fabric has been cut. Real leather will have a rough around the edges look and feel to it, but fake leather will look and feel like foam or plastic.
Genuine leather is much more resistant to fire than fake leather, which is petroleum based. Genuine leather can however be ruined by exposure to flame so be careful testing this trick!
*Watch out, some products are labeled as 'real leather', but are actually made of reconstructed leather [scraps of leftover leather bonded by glue] Our Observations about Italian Fashion A Timeline of Italian Fashion Real vs Fake Leather After WWII, the Italian Government was looking to rebuild its economy
Italian made clothing was being sold cheaper than Paris, something which Americans immediately took note
1950s: designers in Florence and Rome began to compete with one another with their elegant evening wear collections 1951:
First multi-designer fashion show in Florence
1960: Valentino began his career
1970s-1980s: rise of Italian men’s wear
1980s: rise of women’s business attire Milan took control of the fashion industry and became the premiere style of not only Italy, but the world Apply natural cream every once and a while to maintain the natural oils
Keep your leather out of the sun to prevent fading
Store in a dust bag for safe keeping and away from damage
Store leather in cool places, extreme heat can be damaging
Don't hesitate to take care of wet leather, absorb wetness with a soft cloth and let it dry naturally
Keep in mind that minor natural variations occur over time
Overfilling leather bags can change and damage the shape
avoid perfume
Keep light and dark leather away from one another, for they might migrate/rub off and damage one another
To clean, use a damp cloth or test soft cleaners on a hidden part to make sure to not cause damage Is it the real deal? There are a few tricks to test for genuine leather

Take a closer look:
You can see the pores on the leather. On genuine leather, the pores will be in an irregular pattern, based on the animal the leather was taken from. Genuine leather might even show slight wrinkles and blemishes, just like real skin. Fake leather will generally have a much more regular pattern and be blemish free. Fashion: A National Industry Milan Armani
Prada Rome Valentino Florence Polimoda International Institute Fashion By Region Veneto Textile Production
Largest producer of shoes
and wool garments Lombardy Famous for silk production Tuscany Center of production of Leather Marche Shoe Production Other Regions Dark colors
Always bundled up, even when it is warm out
Different regions dress differently
dressy vs. casual
Knit hats, scarves, and sweaters
Studded boots
Men put in just as much care as women do in their attire Leather Worldwide Top 3 Leather Producing Countries China
India Worldwide Leather Usage Footwear - 53%
Garments - 10%
Auto - 10.2%
Furniture - 14%
Gloves - 4.4%
Other - 9.4% Bibliography http://www.fashionitalianstyle.com/history-italian-fashion http://www.oldangler.com/1.1.2.html http://www.italtrade.com/focus/history.htm




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