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BBDO Berlin

COMM-493
by

Kyle Barrett

on 19 May 2011

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Transcript of BBDO Berlin

Berlin HISTORY 1919: Bruce Barton, Roy Durstine, and Alex Osborn open an advertising agency at W 45th Street in NYC. May 16, 1928: BDO merges with upstairs competitor, the George Batten Company and BDO becomes BBDO. August 2000: BBDO Berlin opens for business. Today: 287 offices in 79 countries work day by day, client by client, to create the world’s most compelling commercial content. THE WORK. THE WORK. THE WORK. KERRI KLENKEL / / KYLE BARRETT WHAT IS BBDO? Fourth largest global advertising agency network. Most awarded agency network across all media categories and disciplines for the fourth year in a row, as of 2011. BBDO received the "Agency of the Year 2010" title in this year's Red Dot communication design awards. A large and coveted international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany.
Aim of the prize is to honor outstanding design quality and trendsetters. What is the Red Dot Award? PHILOSOPHY BBDO's worldwide network is based on "The Work." The Work that goes into creating a strategy.
The Work that goes into understanding even the most intricate detail of their clients' business.
The Work that goes into staying ahead of communication as it evolves every minute of every day. WORK ZIPLOC PRINT CAMPAIGN (BBDO Thailand) BMW X5 "Imagine" print campaign (BBDO Berlin) NETWORK BBDO Health
BBDO Live
BBDO Proximity Düsseldorf/Berlin/Stuttgart/Hamburg
Batten & Company
Stein Promotions
SELLBYTEL Group
Proximity Worldwide
Interone
Peter Schmidt Group
Brand Implementation Group
Ketchum Pleon
Omnicom Media Group Germany Hausvogteiplatz 2
10117 Berlin SOURCES http://www.bbdo.de/de
http://www.bbdo.com/worldwide
http://www.bbdoatl.com/
http://twitter.com/#!/BBDOWorldwide
http://www.fundinguniverse.com/company-histories/Omnicom-Group-Inc-Company-History.html
http://www.wetfeet.com/Employers/BBDO.aspx
http://www.afaqs.com/news/story.html?sid=20818
http://adsoftheworld.com/taxonomy/agency/bbdo
Full transcript