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Red Bull Presentation

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by

Dave Campos

on 18 January 2014

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Transcript of Red Bull Presentation

Company Profile
Company History
1982 - Dietrich Mateschitz became aware of products called "tonic drinks" .

1984 - Red Bull was founded.

1987 - Red Bull was sold for the first time in Austria.

1995 - Red Bull entered in the Formula 1 with Team Sauber.

1997 - The first ever Red Bull Music Academy was held in Berlin, Germany.

2000 - Red Bull launched its product in the Middle East.
CEO: Dietrich Mateschitz
69 years old
Founder of Red Bull
Richest man in Austria
Thiery Henry (NY Red Bulls Forward)
As of Year End 2012:

Red Bull has hired 8,966 employees in over 165 countries

Red Bull has sold over 35B cans
"Red Bull keeps me focused and energized so that I can compete at my best both on and off the field. It gives me the extra push needed to continually perform at top levels."
Mark Webber (Former RBRacing F1 Driver)
"Red Bull Energy Drink is a great functional drink which can be really handy just before training or competition. Red Bull gives you wings."
INGREDIENTS
CAFFEINE
B-GROUP
VITAMINS
SUCROSE
AND
GLUCOSE
TAURINE
ALPINE WATER
PRODUCTS
Strengths
Weaknesses
Opportunities
Threats
SWOT Analysis
Popular brand image
Aggressive advertising
Manufacturing process
Limited product line
Too expensive
Recognition from sponsorship of Sporting Events
Extension of product line
Offshoring
Health Concerns
Negative Publicity
Competition
Sources:
http://www.redbull.com

http://www.euromonitor.com/medialibrary/PDF/RedBull-Company-Profile-SWOT-Analysis.pdf

http://gives-u-wings.blogspot.com/2012/01/swot-analysis.html

http://adage.com/article/special-report-marketer-alist-2013/red-bull-stratos-space-jump-helped-sell-a-lot-product/243751/
Mission Statement:
Our mission is to be the premier marketer and supplier of Red Bull in Asia, Europe, and other parts of the globe. We will achieve this mission by building long-term relationships with the people who can make it become a reality.
Vision Statement:
People:
Be a great place to work where people are inspired to be the best they can be.
Portfolio:
Bring to the world a portfolio of quality beverage that anticipate and satisfy people’s desires and needs.
Partners:
Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Profit:
Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity:
Be a highly effective, lean and fast-moving organization.
Full transcript