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Marketing Intro Presentation

Tivoli Case

Thomas Herlet

on 29 November 2012

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Transcript of Marketing Intro Presentation

Tivoli Case Macro Environmental Factors Opportunities Threats Political Economics Technological Sociocultural Tivoli Edge Include Attractions Keep the Tivoli spirit Open during Easter Families Businesses How to attract more people? How to expand the season? How to create new activities? How to create new Tivoli experiences? Macro Environment
Principles and practice of marketing p. 43
by David Jobber SWOT-Analysis
Principles and Practice of Management
p. 46 by David Jobber http://www.tivoli.dk/edge
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