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eCommerce

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by

Byron Cooke

on 29 January 2015

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Transcript of eCommerce

Battle against the economic downturn
Strategy
Future Profits
Top 25 most visited website in UK
provide high levels of availability to our customers
Originally a bricks and motor company
£1.50
Thursday, January 29, 2015
Vol IV, No. 98
Platforms
Technical Specification
ECOMMERCE IN RETAIL
Security
Innovation
Overview
Legacy Integration
ASOS
Strategy
"To be Never Knowingly Undersold"


Customer Experience


Content that attracts and rewards
About
Online Fashion Retailer
UK's Biggest
Gone Global in Recent Years
Strategy
Bespoke e-Commerce System
Selling items or similar seen on celebrities
Expanded to brands and own range
Unique Ideas
Premier Members get exclusive offers and promotions
Offers a C2C marketplace for their user's
Business Model
B2C
Mobile Commerce
C2C Marketplace
Secure Sockets Layer (SSL)
Fraud Prevention
Sharing of Information
B2C & B2B
Conclusion
Sainsbury's
John Lewis
Argos
Business Model
Approaches
ASOS
Sainsbury's
John Lewis
Questions?
Argos
Trusted Retailer
Develop Businesses

Online sales
2013
2018
About
Business Model
Web Servers
Informing The Customer of Threats
Oracle ATG Commerce and IBM WebSphere joint position of leading eCommerce platforms
Oracle ATG Commerce - Now leading
Statistics
E-Commerce Solutions
Sainsbury's
Argos
John Lewis
ASOS
SSL Security encrypts the communication data between a browser and a web server server.
All companies use SSL on their website.
Optional throughout the site.
Mandatory on check out and my account page.
Argos use automatic third party fraud prevention
ASOS use automatic third party check on all orders as well as a in house check of around 3% of transactions.
Prevented just over £4 million in fraud. (annual report 2014.)
Sainsburys and John Lewis did not publish information on their fraud prevention measures.
They did provide information to the customer in their privacy policy.

John Lewis, Sainsbury’s and Argos will not share information to other companies
Unless necessary to provide a service.
ASOS has an unclear and contradictory privacy policy stating they may share information.

Argos:
60-second fast track collection service
Always run a bespoke system
Integrated new email system
From Physical servers to cloud (NaviCloud)

John Lewis:
Virtual Living room previews
Incubator JLAB
25% of their Annual budget used for innovation
Sainsbury's:
Dark Stores
Currently in the process of planning an overhaul of legacy systems

Transition from buy.com platform to ATG Commerce
Adobe Experience Manager content management System
Asos:
Fashion social media network
Aseen on you
Again John Lewis, Sainsbury’s and Argos will inform the customer of ways to deter potential threats.
Found in privacy policies
ASOS has no information to help the customer.

SSL Usage Statistics and Reports
(builtwith.com)
Integrate Nectar Card to online system
Moved from Blue Martini to IBM WebSphere
ASOS is the only company to be purely online
Bricks and Mortar companies took more outside help during system development
More effort was required to integrate legacy systems
Bricks and Mortar companies have a stronger customer service ethic because they have a physical presence. This reflects in their approach security to security.
Feedback oriented with a phased user rollout
Build in-house systems and utilise industrial-strength systems
Employed a consultancy company to implement to transition
Bespoke phased system integration
Comodo
Apache most commonly used
IIS not as quick
In 2014 they covered 98 million miles per year with 190,000 deliveries per week
General retail innovation
‘Add to cart’ through social media
pick-up points
Social Shopping
QR Codes
look4color
Full transcript