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Transcript of eCommerce
Top 25 most visited website in UK
provide high levels of availability to our customers
Originally a bricks and motor company
Thursday, January 29, 2015
Vol IV, No. 98
ECOMMERCE IN RETAIL
"To be Never Knowingly Undersold"
Content that attracts and rewards
Online Fashion Retailer
Gone Global in Recent Years
Bespoke e-Commerce System
Selling items or similar seen on celebrities
Expanded to brands and own range
Premier Members get exclusive offers and promotions
Offers a C2C marketplace for their user's
Secure Sockets Layer (SSL)
Sharing of Information
B2C & B2B
Informing The Customer of Threats
Oracle ATG Commerce and IBM WebSphere joint position of leading eCommerce platforms
Oracle ATG Commerce - Now leading
SSL Security encrypts the communication data between a browser and a web server server.
All companies use SSL on their website.
Optional throughout the site.
Mandatory on check out and my account page.
Argos use automatic third party fraud prevention
ASOS use automatic third party check on all orders as well as a in house check of around 3% of transactions.
Prevented just over £4 million in fraud. (annual report 2014.)
Sainsburys and John Lewis did not publish information on their fraud prevention measures.
John Lewis, Sainsbury’s and Argos will not share information to other companies
Unless necessary to provide a service.
60-second fast track collection service
Always run a bespoke system
Integrated new email system
From Physical servers to cloud (NaviCloud)
Virtual Living room previews
25% of their Annual budget used for innovation
Currently in the process of planning an overhaul of legacy systems
Transition from buy.com platform to ATG Commerce
Adobe Experience Manager content management System
Fashion social media network
Aseen on you
Again John Lewis, Sainsbury’s and Argos will inform the customer of ways to deter potential threats.
Found in privacy policies
ASOS has no information to help the customer.
SSL Usage Statistics and Reports
Integrate Nectar Card to online system
Moved from Blue Martini to IBM WebSphere
ASOS is the only company to be purely online
Bricks and Mortar companies took more outside help during system development
More effort was required to integrate legacy systems
Bricks and Mortar companies have a stronger customer service ethic because they have a physical presence. This reflects in their approach security to security.
Feedback oriented with a phased user rollout
Build in-house systems and utilise industrial-strength systems
Employed a consultancy company to implement to transition
Bespoke phased system integration
Apache most commonly used
IIS not as quick
In 2014 they covered 98 million miles per year with 190,000 deliveries per week
General retail innovation
‘Add to cart’ through social media