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SART

Students against rising tuition
by

Vladimir Saakyan

on 27 April 2010

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Transcript of SART

http://link.brightcove.com/services/player/bcpid67396880001?bctid=68037716001






Higher education should be affordable, especially at a state university where college is an investment into the future of so many.


Education is important because college graduates are able to obtain better jobs that are crucial to the world in which we live in.


With these cuts in state aid, teachers struggle to provide sufficient education for students.


Something as much as a $620 increase in tuition can make it or break it for students trying to pursue their dreams of higher education



Situation Analysis Rising costs are expected with today’s economy, but… The increases are NOT being used to help SUNY students.
The most recent SUNY tuition hike is set at $620

However, there’s a catch 90/10 split We are hit twice –
Increased tuition, while reducing state aid. Importance of education KEY MESSAGE • Schools should be affordable

• SUNY supports the biggest state-supported higher education system in the
country and in the past 20 years it has seen a dramatic increase in the cost of tuition for students

• Puts a burden to students
Campaign goal

Cap tuition so that students can continute to afford SUNY schools without the disadvantage of having excessive debt.

Target Audience PRIMARY
State Legislature SECONDARY PROSPECTIVE STUDENTS VIDEO


-Raise awareness of the current tuition system in place.
-INCREASE the availability of information for SUNY schools.
-Get the Higher Empowerment and Innovation Act PASSED!!!
Objective -Cap tuition by 10% per term as described by the
Public Higher Education Empowerment and Innovation Act by the end of 2012
-

Strategies: TACTICS OP ED Press Release News letter Cookout 68.5 million Raising awareness SART STUDENTS AGAINST RISING TUITION
Full transcript