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Week 2: Analysis and Persuasive Communication

Updated Fall 2018
by

Matti Youd

on 14 September 2018

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Transcript of Week 2: Analysis and Persuasive Communication

Types of Rhetorical Analysis
Words
What is the Context
(larger story)?
TEXT/IMAGE
CONTEXT
New students?
http://www.ethos3.com/2013/01/amy-cuddy-your-body-language-shapes-who-you-are/
The Art of Presentations
Analysis and the Art of
Persuasive Communication
Fall 2018

(Rhetorical elements)
You must put the text/image into perspective
Who is the Intended Audience?
Does the author have a BIAS?
Text
Images
Telepictionary = Analysis
Next Week's In-Class Assignment
(10%)

Apply rhetorical analysis to advertising
Is the author credible?
What to consider when analyzing rhetoric:
Step 1: Structure
Step 6: Be Yourself
Step 5: Connect with your Audience
Middle - Content
End - Conclusion
Step 2: Content
Beginning - Intro
Step 4: Delivery
1. Introduce yourself and your item
2. Share your analysis with the class
3. Conclude your presentation and thank the audience for listening
Speak Up
Make eye contact
Use variety in your voice
Tell a story if you can
Bring up cue cards if you need to, but you cannot simply read your assignment to the class.
Artist/Author
Message
Intended audience
Ethos:
Logos:
Pathos:
Next week you will be put into groups and asked to analyze an ad (commercial or print ad) of your choice, then present your findings to the class (2-3 mins). In your presentation, you must mention:
-the author/creator
-the intended audience
-the context
- the persuasive (rhetorical) devices
Persuasive elements
Artist/Author
You are reading an article about poverty
Persuasive elements
ENBRIDGE GAS COMPANY COMMERCIAL
Goal: Analyze the methods people use to persuade their audience.

Example: Analysis of Political Speeches, the news, religious sermons, oral stories
Goal: Analyze text to uncover difference layers of meaning (and support that interpretation with evidence).

Example: Novels, Non-fiction, essays, songs, poems
Goal: Analyze images to understand their meaning - what are the different levels of meaning in this image?

Example: Art, architecture, photographs, dance, memorials, advertisements
Artist/Author
Message
Intended audience
Persuasive elements
Identify the following in the commercial:
Credibility
Makes Sense
Emotional Appeal
Ethos:
Chris Jordan: Turning Powerful stats into art
Rhetoric: voice/tone/content that is meant to influence, persuade, or control
Rhetoric is the art of persuasion
Apply this to research:
Is your research out of date?
Who is the author of your research?
What is their bias?
Ethos?
Logos:
Logos?
Pathos:
Pathos?
What makes you believe Chris Jordan?
Credibility
Statistics
Emotion
Ethos:
Logos:
Telepictionary as a representation of what I am expecting from them this semester. I am challenging them to find their own voice and unique perspective when they are completing work or doing research. Don't just repeat was others have said. It is only when we insert our unique perspectives and opinions that something truly great happens.
Pay attention to what makes this guy credible
This talk employs all three rhetorical appeals (credibility through the TED talk organization and his name, logic through his research, emotion through his art)
Mr. Clean - sexy ad
Mr. clean is tough ad
Full transcript