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DROPBOX

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by

Noemi Porn

on 11 February 2016

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Transcript of DROPBOX

DROPBOX
A PRESENTATION BY:

JOY RUMEAU MARTINEZ,
EDOM PORN, NINI ERNST,
JULIANA GAMA, SAMAR AWADH AND NICOLAS HIGUERA
VALUE PROPOSITION
Automatic Syncronization
DROPBOX
REVENUE STREAM
Freemium
Subscription
Free account
2 free GB




Subscribers pay for capacity and have no restrictions of size if files
= $10 Billion November 2014

Technical Interface
Straight Forward Usage
Data Security
CHANNELS
HOMEPAGE
DOWNLOAD
APPLICATION PROVIDERS
INDIRECT CHANNELS
Tech blogs
Referrals
Viral Dropbox video
TARGET MARKET
Regular computer users (The Mass)
Existing Market
Social Influencers
Early adopter of products
Businesses
 Access files on all devices
Use as a backup
Sharing photos and documents
CONSUMER BEHAVIOR
Create orders to manage files
Stay in touch with people by sharing personal files
Try freemium for a certain time, upgrade to the premium version
WHAT IS DROPBOX
Mobility Function
Sharing
User engagment
Upload
Download
Dynamic Content
Generate Content
INNOVATION
Pack-Rat
Dropbox paid by organizations
Storage
Storing Physical data
Digitally sharing data
Multi-user control


Over bridging the Gap
Capabilities eCommerce
HUMAN RELATIONSHIP
- Storage consulting for big companies

- Advise within a company

- Collaboration with Microsoft

- Customer service

- Programs

THANK YOU VERY MUCH
FOY YOUR ATTENTION
Full transcript