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Business Plan

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by

Yinqing Huang

on 4 April 2015

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Transcript of Business Plan

Business Plan
Cobe
Jayson
Matthew
Stella
Trying to be a popular and famous takeaway
Marketing
There are many restaurants around us
Advertising
Traditional ways
Introduction
Conclusion
CASH FLOW
LAND
Location:Uplands Cres,Sketty,Swansea


Reasons:The location is near by chinese
students' home
Sketty has many rich people
Near by another rich region,
Marina
Zoopla Data
Student Living Area
Labour
Capital
Why
How
Based on our business is a small scale business, we work by ourselves for saving our cost, but we still need to hire two drivers for delivery.
* All oversea students will miss home, delicious
food is an approach to remit homesick

* Most chinese restaurant in Swansea can't cook
the real taste of chinese food

* According to the survey,Chinese dishes is the most popular food in the UK .


In the restaurant, we cook food by ourselves, so at least, we should have our factors of production:
Land
Labor
Capital
Enterprise


Enterprise
Panda chinese takeaway is aim to become the most special chinese food producer in Swansea.
We plan to establish a chinese takeaway, the restaurant name is "PANDA". We will state structure and detail of our restaurant, also we will explain why do we choose chinese takeaway as our business and how do we operate it.
Chef
Jayson&cobe

Mission: Cook
Development new dishes
Process of raw materials
Receptionist
Stella
Mission: Work on counter
Place order for customers
(Telephone, On shop, Internet)
Packer and cleaner
Mission: Food packaging
Washing and cleaning
Driver
2 x Local workers
Mission: Food delivery
Each of us paid £40,000 to raise the business, total is £120,000.
Each one hold 25% share of the business.
LAND TAX
Sales tax
Recook For Complain
Purchase Raw Materials
Pay Drivers' Wages
Additional
Marketing
So the competition is vehemently, after research by collecting their menus
The menu of others' chinese restaurant. We will have confidence to compete with others and get more market share through create more special dishes than the restaurant.
Compare us with other owners of restaurant, we have a Strength, which is our age is more close to the age of students.
So we are understanding students more clearly, that is helpful to get more customers.
Market size: *over 700 chinese students
(Swansea University WEB)
Local People
Advertising
TV
Newspaper
Magazine
Bus stop plate
EXPENSIVE!!!!
Modern ways
Social network:
Wechat (chinese)
Facebook (Local)

Website:
Just-eat
Swansea biz

E-mail
Send poster
Hand out menus

Traditional,but
cheap
and
efficient
way


BUY SHOP
RENT
Gas Bill
Electricity Bill
Telephone Bill
something else
something else
something else
something else
something else
something else
something else
STRENGTHS
1.Product innovations ongoing
2.Some staff have experience of end-user sector
3.Good advertising skills
4.Mentle advantages (understanding what is students need)
5.Don't need too much employees
WEAKNESS
1.small player of market
2.No direct marketing experience
3.Limited budget
4.No regular customers
THREATS
1.Easy to enter in,will have more and more competitors
2.Price war - when compete to the competitiors
3.Holiday - the revenue will decrease when student having their summer holiday
OPPORTUNITIES
1.Have ability to develop new products
2.The ideas of local competitors are boring
3.Huge variety of chinese food
SWOT
OUTLINE
1.Introduction
2.Why and How
3.Our 4 factors of Production
4.Marketing,Promotion
and Advertising
5.Cash flow
6.SWOT
7.Conclusion
PANDA
Net-Profit First Year:
£93210
THANKS
Matthew
Profit
Barriers:
Many competitors
Lack experience
Competitiveness:
High-quality and characteristic food
Creativity
Extend Scale
Jayson
Cobe
Matthew
Stella
Jayson
Promotion
Others:
US:
*Order over £10 get £1 voucher
on card
*Order over £20 get £2 voucher
on card
*...........
*Convenient-Pay by M. card
*Safe-People can't copy voucher
*Keep Customers
*Save Customer's Details-Favourite flavour
*Use point instead cash
For Customers is same
For us can save cost
Similar and complicated
Membership card
Full transcript