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Transcript of Business Plan
Trying to be a popular and famous takeaway
There are many restaurants around us
Reasons:The location is near by chinese
Sketty has many rich people
Near by another rich region,
Student Living Area
Based on our business is a small scale business, we work by ourselves for saving our cost, but we still need to hire two drivers for delivery.
* All oversea students will miss home, delicious
food is an approach to remit homesick
* Most chinese restaurant in Swansea can't cook
the real taste of chinese food
* According to the survey,Chinese dishes is the most popular food in the UK .
In the restaurant, we cook food by ourselves, so at least, we should have our factors of production：
Panda chinese takeaway is aim to become the most special chinese food producer in Swansea.
We plan to establish a chinese takeaway, the restaurant name is "PANDA". We will state structure and detail of our restaurant, also we will explain why do we choose chinese takeaway as our business and how do we operate it.
Development new dishes
Process of raw materials
Mission: Work on counter
Place order for customers
（Telephone, On shop, Internet）
Packer and cleaner
Mission: Food packaging
Washing and cleaning
2 x Local workers
Mission: Food delivery
Each of us paid ￡40,000 to raise the business, total is ￡120,000.
Each one hold 25% share of the business.
Recook For Complain
Purchase Raw Materials
Pay Drivers' Wages
So the competition is vehemently, after research by collecting their menus
The menu of others' chinese restaurant. We will have confidence to compete with others and get more market share through create more special dishes than the restaurant.
Compare us with other owners of restaurant, we have a Strength, which is our age is more close to the age of students.
So we are understanding students more clearly, that is helpful to get more customers.
Market size: *over 700 chinese students
(Swansea University WEB)
Bus stop plate
Hand out menus
1.Product innovations ongoing
2.Some staff have experience of end-user sector
3.Good advertising skills
4.Mentle advantages (understanding what is students need)
5.Don't need too much employees
1.small player of market
2.No direct marketing experience
4.No regular customers
1.Easy to enter in,will have more and more competitors
2.Price war - when compete to the competitiors
3.Holiday - the revenue will decrease when student having their summer holiday
1.Have ability to develop new products
2.The ideas of local competitors are boring
3.Huge variety of chinese food
2.Why and How
3.Our 4 factors of Production
Net-Profit First Year:
High-quality and characteristic food
*Order over ￡10 get ￡1 voucher
*Order over ￡20 get ￡2 voucher
*Convenient-Pay by M. card
*Safe-People can't copy voucher
*Save Customer's Details-Favourite flavour
*Use point instead cash
For Customers is same
For us can save cost
Similar and complicated