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ChefZone

Share your Ideas Anytime, Anywhere, with Prezi
by

Chung-Hao Liao

on 14 June 2014

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Transcript of ChefZone

Social Media is Everywhere
Facebook
Survey

101

Market
Target Marketing
Surveyed over 50 restaurants
Jason's Conclusion
HITECH
professional-templates,
At Prezi, we
believe
that
Big Ideas
change
the
world
can
Adam Somlai Fisher
idea
big
was created by an
architect
with his own
fine artist
and
Prezi
Prezi operates on a freemium business model, which makes Prezi available to all.
The company has been cash-flow positive since year one.
people are now using Prezi
More than 16 million
From Budapest
To San Francisco
fun
engaging
and
To make sharing ideas more
Peter Arvai CEO
Peter Halacsy CTO
Adam Somlai Fischer
Founder
2 new prezis every second!
TED Conferences invested in Prezi because of their shared mission: helping people share great ideas.
In 2011, Prezi raised a Series B financing led by Accel Partners.
Unparalleled
product innovation
millions of reusable prezis.
redesigned user-interface,
3D capabilities,
HIPAA
Secure Container
Good Technology
JASON TSE | CHUNG-HAO LIAO | JIN HYUK HONG | WINSTON TANIGUCHI
Social Media Tactics
Measuring Analytics
Restaurant Locations
Restaurant Survey
Survey Findings

Align corporate strategies & consumerization to realize goals while mitigating risks to network & data integrity, by using effective policies and technology.
Incoming Text Message:
GOVERNANCE &
POLICY
IMPLEMENTATION
TECHNOLOGY
(Primarily Honolulu metro area)
STRATEGIES FOR BYOD IMPLEMENTATION
EFFECTIVE
Strategic Alignment
Collaboration
Social Media Marketing with ChefZone
Social Media Marketing
SWOT
Recommendations
(Shopping characteristics, preferences & values)
Survey Analytics
Shopping Times and Frequency
Price vs. Quality vs. Selection
Where do they Shop?
Additional Services
Social Media
SWOT Analysis
Strengths
Expertise in Food Services Sector
Talent / Employee Recruitment
Weaknesses
New Brand
Limited Social Media presence
Potential inconvenient Location
Opportunities
Create a Social Media Presence
First Mover Advantage
Dense Honolulu Restaurant Market
Threats
Misconception of Consumer's values and priorities
New Entrants / Competitors
Growth
Be Transparent and Responsive
Utilizing existing pool of networks
Provide Incentives to gain your fans and grow your likes
All ChefZone customers- membership
Important updates and articles that brings values to fans
Through
Social Media
Hawaii Food Banks- 3,714 fans
NonStop Honolulu
Local news stations
Existing restaurant pools
Be real, casual, authentic
Don't become a spammer
Let people share and talk about your posts
Create a two-way communication system
What is social media marketing?
eWOM- 10% to 54% marketing impact
COBRAs- consumer interaction, post pictures and videos
Social Media platforms- social media websites, mobile apps
Social Media Marketing
Reporting, Measuring, ROI
Metrics, Analytics
Brand awareness, lead generation, drive sales
Financial ROI
Engagement ROI
ROR

Target Marketing
• Identify your objectives and focus on potential audience
Grow your audience
Email your database
Promote your page and posts- URL links on email, websites, printed materials, in-store, special events, trade shows
Incentivize people to like your Facebook- prizes, fan only discounts
Social Media Tactics
Think outside the box- contests, competition
Use images and video posts-
Use @ features
Engage with your Facebook Community

Management Control

Internal or External social media rep
knowledge of your business
exemplifies personality of your organization
quick study on technology
Content Calendar- 2 to 3 days per posts
Continuous monitoring of posts and engagement

Facebook Insights

User Insights:
Total page Likes
new likes and unlikes
like sources
page views,
active users,
external referrers,

Facebook
B2B platform, business pages, Facebook Insights
4.5 Billion Likes Generated Daily
16 Million Local Business Pages on Facebook
665 Million Daily Active Users
751 Million Mobile Monthly Active Users
Chart acquired from http://www.exacttarget.com/blog/marketers-rate-top-tactics-for-growing-twitter-followers-and-facebook-fans/
Chart acquired from http://www.hugeinc.com/ideas/report/social-roi
Interactions Insights:
Daily story feedbacks such as post comments,
post likes and comments
Per post impressions.
Daily page activities such as mentions, reviews, discussions
wall posts and video posts.
Competitor's FB
Maintaining Social Media
Timing and Frequency
Examples & Ideas of Quality Posts
New products
Inventory Clearance Sales
Competitions
Create Engaging Posts
Survey / Feedback
Executive Summary
Problem
Brand awareness
Insights-
Market Survey
Competitor Analysis
Social Media Research
Recommendation
Facebook- how to grow and maintain
Other business takeaways
Team Zenith
UH Manoa Shidler College of Business MBA
Jason Tse- Financial Analyst / Fund Manager
Chung-Hao Liao- B2B equipment sales
Jin Hyuk Hong- Restaurant owner, Cafe Duck Butt
Winston Taniguchi- Civil engineering
Competitor Analysis Summary
Restaurant Depot
Costco
Sam's Club
Facebook for ChefZone
1. Growth through Social Media
2. Maintaining Social Media
Conclusion
Other Takeaways
B2B Focus on Facebook- growth and maintain
Must create an engaging online culture
Chef Zone clients use Facebook
Quality and Price > One Stop Shop
Mobile Application
Small Business Problems
Cash Flow
Inventory Space
Business Concepts
Full transcript