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Chung-Hao Liaoon 14 June 2014
Transcript of ChefZone
Surveyed over 50 restaurants
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JASON TSE | CHUNG-HAO LIAO | JIN HYUK HONG | WINSTON TANIGUCHI
Social Media Tactics
Align corporate strategies & consumerization to realize goals while mitigating risks to network & data integrity, by using effective policies and technology.
Incoming Text Message:
(Primarily Honolulu metro area)
STRATEGIES FOR BYOD IMPLEMENTATION
Social Media Marketing with ChefZone
Social Media Marketing
(Shopping characteristics, preferences & values)
Shopping Times and Frequency
Price vs. Quality vs. Selection
Where do they Shop?
Expertise in Food Services Sector
Talent / Employee Recruitment
Limited Social Media presence
Potential inconvenient Location
Create a Social Media Presence
First Mover Advantage
Dense Honolulu Restaurant Market
Misconception of Consumer's values and priorities
New Entrants / Competitors
Be Transparent and Responsive
Utilizing existing pool of networks
Provide Incentives to gain your fans and grow your likes
All ChefZone customers- membership
Important updates and articles that brings values to fans
Hawaii Food Banks- 3,714 fans
Local news stations
Existing restaurant pools
Be real, casual, authentic
Don't become a spammer
Let people share and talk about your posts
Create a two-way communication system
What is social media marketing?
eWOM- 10% to 54% marketing impact
COBRAs- consumer interaction, post pictures and videos
Social Media platforms- social media websites, mobile apps
Social Media Marketing
Reporting, Measuring, ROI
Brand awareness, lead generation, drive sales
• Identify your objectives and focus on potential audience
Grow your audience
Email your database
Promote your page and posts- URL links on email, websites, printed materials, in-store, special events, trade shows
Incentivize people to like your Facebook- prizes, fan only discounts
Social Media Tactics
Think outside the box- contests, competition
Use images and video posts-
Use @ features
Engage with your Facebook Community
Internal or External social media rep
knowledge of your business
exemplifies personality of your organization
quick study on technology
Content Calendar- 2 to 3 days per posts
Continuous monitoring of posts and engagement
Total page Likes
new likes and unlikes
B2B platform, business pages, Facebook Insights
4.5 Billion Likes Generated Daily
16 Million Local Business Pages on Facebook
665 Million Daily Active Users
751 Million Mobile Monthly Active Users
Chart acquired from http://www.exacttarget.com/blog/marketers-rate-top-tactics-for-growing-twitter-followers-and-facebook-fans/
Chart acquired from http://www.hugeinc.com/ideas/report/social-roi
Daily story feedbacks such as post comments,
post likes and comments
Per post impressions.
Daily page activities such as mentions, reviews, discussions
wall posts and video posts.
Maintaining Social Media
Timing and Frequency
Examples & Ideas of Quality Posts
Inventory Clearance Sales
Create Engaging Posts
Survey / Feedback
Social Media Research
Facebook- how to grow and maintain
Other business takeaways
UH Manoa Shidler College of Business MBA
Jason Tse- Financial Analyst / Fund Manager
Chung-Hao Liao- B2B equipment sales
Jin Hyuk Hong- Restaurant owner, Cafe Duck Butt
Winston Taniguchi- Civil engineering
Competitor Analysis Summary
Facebook for ChefZone
1. Growth through Social Media
2. Maintaining Social Media
B2B Focus on Facebook- growth and maintain
Must create an engaging online culture
Chef Zone clients use Facebook
Quality and Price > One Stop Shop
Small Business Problems