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Effects of Graphic Design in Marketing

How marketing utilizes and capitalizes on different elements of graphic design to effect buyers' decisions.

Marie Gerrish

on 1 December 2010

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Transcript of Effects of Graphic Design in Marketing

as it affects
marketing [a brief overview on how buyers can make their decisions based on design] Who's your audience? GENERATIONS DEMOGRAPHICS GENDER describe a population in terms of its size, distribution, and structure. maybe this one is most obvious. baby boomers generation Y generation X those born between the end of WWII and 1964 high education levels
high incomes
retirement fast approaching
increased awareness of health concerns born between 1965 and 1976 very educated- one of the first to have attended college
around when parents getting divorced was accepted
use of newer madia channels is necessary to get their attention highest educated to date
more creative approaches need to be employed
strong sense of independence
extremely attractive group to marketers
prefer advertisements with homor or irony and have truth in them
understand advertisements exist to sell products ages 16-33 What is the role of graphic design as it relates to marketing? stimulation involves themes designed to encourage conversations this is our job as designers Do people feel safer with the same old thing or crave the excitement of something new and different? vs ? and in a sense marketers. retail strategy stores use various forms of exposure: shelf positioning
shelf space
point-of-purchase displays LOGO DESIGN AND TYPOGRAPHICS studies show that logo symbols that are either natural, moderately elaborate, or are symmetrical have higher levels of logo liking. package design and labeling color, shape, and typography can affect consumer perceptions in complex ways all these components can greatly influence consumption Color Theory Colors are not only going to get the consumer to pay attention, but to pay a good price as well. 92.6% said that they put most importance on visual factors when purchasing products. SELF-CONCEPT people give brands and products personalities. actual vs ideal End. a presentation by Marie Gerrish
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