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TWA Parts

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by

Karen Phan

on 12 April 2016

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Transcript of TWA Parts

TWA Parts
TWA
PARTS
MBA 660
Hannah Curtin, Wesley Nunnery, Karen Phan, Nathan Taylor
Defining a Strategy
Luxury Division
Economy Division
Which is better?
Business Strategy:
Produce the most innovative, quality parts in the market
This will have the manufacturers knocking on our door
We will need to create new and improved products

Balanced Scorecard:

Business Strategy
differentiate by producing high quality parts
focus on durability and low maintenance costs
Cut failing mid-priced and truck lines
Focus on the growing market of Asia

Economy Division
Business Strategy
differentiate by producing high quality parts
focus on durability and low maintenance costs
Company Background
Luxury Division
Business Strategy:
Produce the most innovative, quality parts in the market
This will have the manufacturers knocking on our door
We will need to create new and improved products
Full transcript