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Jil Sander

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by

Ashley Farrell

on 1 December 2014

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Transcript of Jil Sander

Jil Sander
Marketing Development Plan
Jill Ancheta, Ashley Farrell,
Kaitlyn Landry, Denise Mendoza
"I am convinced that there can be luxury in simplicity." -Jil Sander
Began with women's wear
Did not excel in designs until late 80's
1997 the introduction of men's wear
In 2005 men's and women's became the most anticipated shows in Milan
Has had many successful collaborations with Uniqulo
Anticipations for 2015 include the shifting focus towards the mens line
Mission Statement
Jil Sander is a company of clean cuts and sophisticated textiles that will make your body ache with success. It is a high end fashion brand that knows what it takes to strive for prosperity and will help you get there.
Brand Strategy
Overview of Canadian Menswear
Promotional
$1,500,000 Budget
Vision: To dress men head to toe in exquisite, fine fabrics that are not only exceptional quality but can be worn comfortably for days
Mission: To provide quality to Canadian men
Potential PR Firms
Citizen Optimum
Media Profile
Strategic Objectives
Billboards
Billboards
TTC Subways
Brand Strategy
Market Development
Current products to new markets
Introducing Jil Sander to Canada
Strategic plan is to use brand extension
Focus: Modify the strong existing brand
Competitive Analysis
Customer Analysis
Competitive Analysis
Holt Renfrew - Calgary
Holt Renfrew - 100 Bloor St. Toronto
Holt Renfrew -
1300 Sherbrook Street West, Montreal
Hudson's Bay - The Room
Harry Rosen - Yorkdale
Vast selection of active wear, casual-wear, essentials, formalwear,
Total revenues of $8.4 billion featuring an annual growth rate of 4.1% between 2009 and 2013.
Rich elite class consumer aged 25 – 50
Career-oriented with jobs in business, accounting, law, finance, office jobs
Has a high discretionary income from $70, 000 - $ 100, 000 +

Product
Price
Place
To Finalize...
$1,500,000 budget
PR Firm
Advertising with selected mediums
Introduction of the brand to selected markets
Start off slow, moving towards two free standing stores and a flagship store in Toronto
Full transcript