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Sticky Speech Formula

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by

Jeff McQuarrie

on 30 March 2014

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Transcript of Sticky Speech Formula

STICKY SPEECH FORMULA
There are 3 parts to a speech:

1. The Introduction
2. The Body
3. The Conclusion
When you build each of the 3
parts properly, your speech is
sticky (memorable & moving)
There’s a formula that makes it easy:

INTRO:

A
sk
S
am
T
o
T
alk

BODY:

M
ost
P
ublic
S
peakers
C
an
T
alk (repeat)
M
eek
P
ublic
S
peakers
C
an’t

CONCLUSION:
R
omance
R
uins
E
ffective
T
alkers
Let’s look at each of the 3 parts
separately...
PART #1 – THE INTRODUCTION
PART #2 – THE BODY
PART #3 – THE CONCLUSION
The Introduction consists of:

A
ttention grabber

+
S
pecific purpose

+
T
hree main points

+
T
ransition
(
A
sk
S
am
T
o
T
alk)
Attention grabber:
• First thing out of your mouth (see Resources module>Attention grabbers)
• Popular examples include shockers, stories & getting the audience involved
• Watch the first 10 seconds of the following video for a good attention grabber...
Specific purpose:
• 2nd thing out of your mouth
• “I’m here because I believe electric cars are the future”
Three main points:
• 3rd thing out of your mouth
• “My three main points are: 1) They’re good for the environment, 2) They’ll pay for themselves, and 3) They’re no longer uncool!”
Transition
• Last thing you say in the introduction
• “So let’s look at my first main point...”

In the next video, watch Ashley’s introduction. She summarizes her 3 main points and then does a transition into her first main point...
The Body consists of:

M
ain
P
oint #1

+
S
upporting material

+
C
ite the supporting material

+
T
ransition to main point #2

(
M
ost
P
ublic
S
peakers
C
an
T
alk #1)

Example:
“Electric cars make a 96% smaller footprint on the environment, according to a 2010 report from the Department of Transportation. And if that’s not a big enough reason, let’s look at my second main point...”
M
ain
P
oint #2

+
S
upporting material

+
C
ite the supporting material

+
T
ransition to main point #3

(
M
ost
P
ublic
S
peakers
C
an
T
alk #2)

Example:
“Electric cars may cost you a bit more up front, but the average owner gets his or her money back in gas savings in 8 years, according to a May 2012 article in Car & Driver magazine. Now if you’re still not convinced, consider my third and final point...”
M
ain
P
oint #3

+
S
upporting material

+
C
ite the supporting material

(
M
eek
P
ublic
S
peakers
C
an’t)

Example:
“Electric cars are no longer uncool! According to a June 2011 feature story on greenmotorist.com, George Clooney, Will Ferrell and Cameron Diaz are just three of many celebrities who’ve gone electric.”
The Conclusion consists of:

R
e-state 3 main points +
R
e-state specific purpose

+
E
nd

in 1 of 4 ways (see next slide)

+
T
hank the audience

(
R
omance
R
uins
E
ffective
T
alkers)

Example:
“Now you have 3 good reasons to go electric: Environment, Savings and Coolness. I hope your next car purchase is electric. Do it so your children can go to college. Do it so your grandchildren – and their children can enjoy the same fresh air you’ve enjoyed...and with that, I thank you.”
*What does “End in 1 of 4 ways mean?”

1. With a thought provoking statement or story. I used an emotional appeal above (children).

2. Tie back to something you said or did in the attention grabber.

3. End with a quote from someone famous, or a trusted authority.

4. End with a “Call to Action,” which I also did above (“I hope you’re next car purchase is electric”). The call to action is mandatory for persuasive speeches.
End of Lecture – Sticky Speech Formula
©2012 JEFF McQUARRIE
In this class, end your speech with an electronic References page, like this:


REFERENCES

CalCars-News, Volt battery fires: Potential crisis defused? December 2, 2011
Retrieved from: http:/www.calcars.org/calcars-news/1147.html

LaMonica, Martin, Why chevy volt sales matter less than you think, CNET, December 2, 2011
Retrieved from: news.cnet.co/8301-11128_3-57335462-54/why-chevy-volt-sales-matter-less-than-you-think/

Muller, Joann, There’s nothing wrong with the chevy volt’s battery, Forbes, January 5, 2012
Retrieved from: http:/www.forbes.com/sites/joannmuller/2012/01/05/theres-nothing-wrong-with-the-chevy-volts-battery/
Full transcript