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Ashley Whitlatch - Visual Resume (prezume)
Transcript of Ashley Whitlatch - Visual Resume (prezume)
UNIVERSITY OF WASHINGTON
NOTE: Unfortunately, I didn't take this pic--Loyd Heath did, and he's a genius for capturing my alma mater.
A S H L E Y
I joined Prezi as the 8th U.S. employee, and created global edu evangelism programs and partnerships that have been key in establishing Prezi's brand as THE presentation tool to use to make a lasting impression, and scaling Prezi’s growth from 9MM to 75MM+ users worldwide, and from $14MM to $71MM in funding.
I am a jack of all trades, and a true T-shaped international marketer with particular expertise in brand evangelism, partnership building, and community curation for early stage startups, non-profits, and educational institutions. I've created and collaborated on more than 1,000 presentations, and my public presentations have been viewed hundreds of thousands of times by people around the world. My strong global network has also enabled me to bring in thoughtful co-marketing partnership opportunities—leading them from ideation through execution.
WANT MORE THAN THE PRETTY PICS? HERE'S A SUMMARY:
PRODUCT EVANGELIST - UNIVERSITY
GLOBAL EDUCATION PROGRAMS & PARTNERSHIPS
2013 - 2015
2014 - 2015
ZETA TAU ALPHA FRATERNITY
UNIVERSITY OF WASHINGTON STUDENT AFFAIRS
COORDINATOR OF FRATERNITY & SORORITY LIFE
ASST. DIRECTOR OF FRATERNITY & SORORITY LIFE
2008 - 2010
2010 - 2012
BE A VOICE FOR THOSE WHO HAVE NONE
STRIVE FOR PURE HAPPINESS
ENDEAVOR TO BRING JOY TO OTHERS' LIVES THROUGH MY OWN ACTIONS
A FEW OF MY FAVORITE BOOKS
ME AROUND THE WEB
I'VE TAKEN THE STAGE ACROSS THE U.S. & EUROPE
TYPES OF SPEAKING ENGAGEMENTS:
UNIVERSITIES (UNDERGRAD & BUSINESS SCHOOLS), MEETUPS, CONFERENCES, WEBINARS, SILICON VALLEY TREKS
31 STATES + DC
I ALSO LOVE TO TAKE PHOTOGRAPHS & OCCASIONALLY DOODLE
IS AN INTEGRAL PART OF MY LIFE
EACH WITH THEIR OWN UNIQUE STORY...
I AM A CREATOR. I AM A DOER.
I LOVE STRUCTURED AUTONOMY.
I ALSO LOVE CLEVER CONTRADICTIONS.
I DELIGHT IN DESIGNING
STELLAR PRESENTATIONS, AND
I TELL A GREAT STORY.
I COMMUNICATE FREQUENTLY WITH INTERNATIONAL MARKETS. THERE WAS THAT ONE TIME I GOT STUCK AT HEATHROW FOR 29 HOURS...
MY HAPPY PLACE CAN BE MASTERMINDING A BRAND STRATEGY, PRESENTING ON A STAGE, OR FACILITATING LEADERSHIP DEVELOPMENT INITIATIVES FOR COMMUNITIES & PROGRAMS.
I AM OFTEN ASKED TO EDIT COPY, AND I LOVE FILLING A PAGE WITH RED MARKS, OR WEAVING TOGETHER A PIECE OF PROSE.
SOCIAL MEDIA IS MY HUNTING GROUND FOR INSPIRATION & COMMUNICATION.
No, this was not, as some might think, a year of 'Animal House'.
Not only did I facilitate more than 75 marketing + recruiting workshops/seminars, I narrowly escaped a mall shooting in Omaha, survived a facility fire in Missouri, and helped drive a 5.5% increase of the organization’s periodic intake of new members nationally at 27 campuses throughout 16 states.
AKA "THE ARCHITECT"
REACH ME AT: http://www.ashleywhitlatch.com/
I've been a guest speaker at universities including Harvard Business School, University of Oxford's Saïd Business School, Harvard Graduate School of Design, MIT, and UC Berkeley. With a solid background of nine+ years of marketing experience, I'm particularly passionate about brand storytelling, community building/evangelism, partnership co-marketing, and public speaking for companies who have a desire to make a global impact.
You can check out some of my public presentation designs here: http://prezi.com/user/ashley_mw/
IN 2014, I TOOK ON A SECOND ROLE:
PREVIOUSLY ON A CREATIVE SABBATICAL; ACTIVELY FREELANCING
- Peter Arvai, Prezi Co-Founder & CEO
"If work ethic and integrity would have a picture associated with it, Ashley would be on the page. Spice it up with her organization skills, and you're constantly impressed with the attention to detail and the beauty of her work."
I'M EQUAL PARTS CREATIVE & ANALYTICAL
. . .
(MY TRAVEL-ONLY INSTAGRAM)
I NEVER SHIED AWAY FROM A CHALLENGE, INCLUDING GETTING
THE PRESIDENT OF THE UNITED STATES
TO MENTION PREZI, NOT ONCE, BUT TWICE IN NATIONAL SPEECHES ON EDUCATION.
MY LEADERSHIP STYLE
~ Antoine de Saint-Exupery
"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea."
While at Prezi, I designed, launched, and scaled an international B2C Ambassador Program of marketers and creatives to 33 countries with 80 direct reports. In addition to overseeing all marketing and evangelism efforts for our EDU vertical, I also focused on co-marketing partnerships, bringing in opportunities with SXSW, TED, the UN, Shutterstock, Tilt, Edelman, and the White House, to name a few.
I designed, planned, and executed all multi-channel marketing campaigns, reaching thousands, and represented 49 national nonprofit organizations’ local chapters.