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4/20/10 AMA agenda

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Eric Cole

on 7 May 2010

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Transcript of 4/20/10 AMA agenda

Double click anywhere & add an idea Welcome Communications Finance Fundraising Community Service Professional Development Membership Social Affairs 5 - Star Chair Advisor Open Discussion "GALA"
Friday April 23 American Marketing Association Meeting: 4/20/10 (This Friday) Donations?
Set Up Time? Big Event! Adopt a Highway! COB Bar Crawl 2010 "Pretty Standard Business Procedure" April 30th Smile Rob! Pretty Basic Standard Highway Patrolmen Market Segmentation Tactics For Real World Success Effective market segmentation is the fuel that powers a marketing plan. masco Retail Cabinet Group, marketers of powerful home improvement brands Kraftmaid, Mill's Pride and others, has built their business around effective market segmentation. Steg Rogal will share real world implications of market segmentation from a B2B and B2C perspective. He will offer audience targeting insights that can help large corporations like his own and small, independent businesses as well. About the Speaker:

Steve Rogal is the Director of Dealer Development at Masco Retail Cabinet Group (leading brand KraftMaid) in Middlefield, OH. MRCG sells through over 1,000 independent dealers and large home centers such as The Home Depot and Lowes. Previously Rogal held various marketing leadership positions at 20-20 Technologies, McGraw-hill, and the Attwood division of Steelcase. When: April 22, 2010
Time: 11:30 a.m. to 1:00 p.m.
Place: Kent County Club Registration:
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