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The Layered Story: 12 Ideas for Journalism Students to Consider

Presentation for COM 300 Online Journalism class at Lindenwood University in St. Charles, Missouri.

Jill Falk

on 19 February 2013

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Transcript of The Layered Story: 12 Ideas for Journalism Students to Consider

Image Credit: http://www.flickr.com/photos/49503155381@N01/2495304383 The Layered Story:
12 Ideas for Journalism Students to Consider THE IDEA LAYER Also known as the "enterprise" layer.
Where did the story idea come from?
Who will it impact?
Know basic news values: impact, prominence, conflict, human interest, and proximity. THE FACTUAL LAYER Gather information from credible sources.
Who, what, when, where, why, and how? THE EMOTIONAL LAYER Humanize your stories.
Stories worth telling usual involve emotion.
Who will be moved to action by your story?
Careful not to overdo the emotional content, but be aware of how it provides color to your facts.
Allow your sources to provide the emotion. THE ANALOG LAYER Think newspapers, magazines, radio, or television.
Pertains to medium-specific constraints and formatting.
While digital is important, analog news media still exist.
As a reporter, be cognizant of the requirements of print and broadcast mediums. THE DIGITAL LAYER Formats your story for consumption on a digital device: computer, tablet, or mobile.
Requires use of content management systems (CMS) like Wordpress.
Uses features like "tagging" and "categorizing" to create a living archive which is friendly to search engines. THE DATA-DRIVEN LAYER "Data journalism" is an emerging practice of harvesting stories from piles of increasingly available "big data."
Usually involves the use of a spreadsheet or other computer programs.
Capitalizes on infographics to visually display facts and provide context. THE SOCIAL LAYER Provides a participatory element.
Key word here: "engagement."
Can involve the ability to "crowdsource" story elements.
Allows for audience interaction with your story. THE AUGMENTED LAYER Utilizes "augmented reality" technology to embed additional media into the user's experience.
Requires the use of a smartphone, tablet, or wearable computer device (like Google's "Glass").
Often relies on place-based data. THE VISUAL LAYER Highlights the story's visual elements: video, photos, infographics.
What can you SHOW the audience to help tell your story?
Story visuals are increasingly important with the emergence of visually-oriented social media sharing platforms like Pinterest, Rebel Mouse, and Tumblr. THE AURAL LAYER Provides compelling audio to your story.
Utilizes interviews with sources, sometimes emotional.
Capitalizes on "natural sound" of your story's topic, generally from the location of your story.
This part is often overlooked, but it's hugely important to the overall texture. THE GEOGRAPHIC LAYER Takes the "where" to a deeper level.
Uses maps and geotagged data to archive or embed media.
Often combined with the "data-driven" layer to expand story reach. THE CONTEXTUAL LAYER With analog storytelling, providing context to a story can be challenging.
Using digital storytelling tools, reporters have an opportunity to enhance a typical story so it's more than a "drive by" blip on a radar--here today, gone tomorrow. Not so in the web world.
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