To what extent does language affect perception

Political Language

How does positive emotive language influence perception?

America, we have come so far. We have seen so much. But there is so much more to do. So tonight, let us ask ourselves - if our children should live to see the next century; if my daughters should be so lucky to live as long as Ann Nixon Cooper, what change will they see? What progress will we have made?

Real life situation : Obama's 2008 Victory Speech

• Most sentences in the active voice, but 11% were in the passive voice ( the action orientated in the active voice whereas the negative was in the passive voice.

• Passive Voice: "There will be setbacks and false starts."

• Active voice: "I promise we, as a people, we will get there. "

• " I'm asking you to do something big, we can do it together."

• "We are the hope."

Political Language... is designed to make lies sound more truthful and murder respectable, and to give an appearance of solidity to pure wind. - George Orwell

Emotive Language

Propaganda

• Obama's speech was witnessed by a large audience and his slogan has become very well known over time.

• Used about 2000 words in his speech.

• "hope"/ variations of the word: 12/2000 (Positive language is used to signify the optimism of the "change" (9/ 2000) that he has promised.)

• "will" : 23/ 2000 ( optimism for the future that comes with him)

Recruitment Poster from World War I

• Emotive language is used in different languages all over the world, without emotions one cannot express themselves, emotions are what makes the world a more human place to live.

• Emotive Words are words which appeal to our emotions and can therefore, sway opinions and influence decision. Peoples reactions to emotive words will always rely on their experiences and backgrounds.

To what extent does language affect perception

“Our memories change our perceptions and vice versa, everything is connected and our brains are ever changing and growing."

Roman Jakobson’s pithy maxim,

“Languages differ essentially in

what they must convey and not in what they may convey.”

Single Word Can Alter Perception

Definite Words in Certain Language

Makes a Concept Understood Clearer

仁公 - réngōng (You, the kind lord)

Usage: when addressing a person more

senior than the speaker.

尊堂 - zūntáng (Your mother)

Literal meaning: the respected and dignified one

IN MATH

When question that is started with:

With respect to.. – terhadap

Given that.. – diketahui

Culture vs. the Language of Science

Interpersonal Deception Theory (IDT)

Cultural

Perception

Your Language Influence Your Thoughts

Your mother tongue language may influence you when you think. Your culture may do the same. However, is it the language and culture or simply your thinking habit?

A study found that bilingual speaker’s (Arabic and Hebrew) positive

associations with their own people are weaker when they are tested in Hebrew than when they are tested in Arabic.

Method used: Implicit Association Test

The Science in Beauty

Scientific Language

The natural sciences is a highly regarded AOK in society

The information conveyed that uses scientific language contains long and complex sentences and uses unknown jargon

It is used in a variety of situations such as in advertisement or world wide issues, the use of this type language is used as a tool to persuade

What are we going to talk about

• We will be mainly focusing on scientific and emotive language and how it used in:
• Speeches
• Media forms such as newspapers, advertisements and commercials
• Campaigns
• Conveying ideas and thoughts
• We will also look briefly on how culture/your spoken language may affect perception
• Our main AOK’s will be natural and human sciences
• The WOK's will be language, emotion and reasoning

RLS to KI

Climate Change

Why is it so convincing

• We also found out several years ago a poet criticised a scientist for explaining what a star actually was
• Thus we then went with the question of how scientific language ruin or enhance our appreciation/perception of art (visual, drama, music, dance)
• However that was too focused and we had to make it broader
• So we found out that there are different types of language such as scientific and emotive language
• So our final knowledge issue is: To what extent does language affect our perception?

The meme that led us to our RLS