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To what extent does language affect perception

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Aamirah Walljee

on 13 November 2013

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Transcript of To what extent does language affect perception

Scientific Language
The natural sciences is a highly regarded AOK in society
The information conveyed that uses scientific language contains long and complex sentences and uses unknown jargon
It is used in a variety of situations such as in advertisement or world wide issues, the use of this type language is used as a tool to persuade
To what extent does language affect perception
The meme that led us to our RLS
We also found out several years ago a poet criticised a scientist for explaining what a star actually was
Thus we then went with the question of how scientific language ruin or enhance our appreciation/perception of art (visual, drama, music, dance)
However that was too focused and we had to make it broader
So we found out that there are different types of language such as scientific and emotive language
So our final knowledge issue is: To what extent does language affect our perception?

What are we going to talk about
We will be mainly focusing on scientific and emotive language and how it used in:
Media forms such as newspapers, advertisements and commercials
Conveying ideas and thoughts
We will also look briefly on how culture/your spoken language may affect perception
Our main AOK’s will be natural and human sciences
The WOK's will be language, emotion and reasoning

Definite Words in Certain Language
Makes a Concept Understood Clearer
仁公 - réngōng (You, the kind lord)
Usage: when addressing a person more
senior than the speaker.
尊堂 - zūntáng (Your mother)
Literal meaning: the respected and dignified one

When question that is started with:
With respect to.. – terhadap
Given that.. – diketahui

Single Word Can Alter Perception
Your Language Influence Your Thoughts
A study found that bilingual speaker’s (Arabic and Hebrew) positive
associations with their own people are weaker when they are tested in Hebrew than when they are tested in Arabic.

Method used: Implicit Association Test

Climate Change
Why is it so convincing
The Science in Beauty
Recruitment Poster from World War I
How does positive emotive language influence perception?
Real life situation : Obama's 2008 Victory Speech

Emotive Language
Emotive language is used in different languages all over the world, without emotions one cannot express themselves, emotions are what makes the world a more human place to live.

Emotive Words are words which appeal to our emotions and can therefore, sway opinions and influence decision. Peoples reactions to emotive words will always rely on their experiences and backgrounds.
Obama's speech was witnessed by a large audience and his slogan has become very well known over time

Used about 2000 words in his speech.

/ variations of the word:
12/2000 (Positive language is used to signify the optimism of the "change" (9/ 2000) that he has promised.)

23/ 2000 ( optimism for the future that comes with him)

Most sentences in the active voice, but 11% were in the passive voice ( the action orientated in the active voice whereas the negative was in the passive voice.

Passive Voice:
"There will be setbacks and false starts."

Active voice:

"I promise we, as a people, we will get there. "

" I'm asking you to do something big, we can do it together."

"We are the hope."

Culture vs. the Language of Science

Political Language
Roman Jakobson’s pithy maxim,
“Languages differ essentially in
what they must convey and not in what they may convey.”

“Our memories change our perceptions and vice versa, everything is connected and our brains are ever changing and growing."

Interpersonal Deception Theory (IDT)

Your mother tongue language may influence you when you think. Your culture may do the same. However, is it the language and culture or simply your thinking habit?

Political Language... is designed to make lies sound more truthful and murder respectable, and to give an appearance of solidity to pure wind. - George Orwell
we have come so far
have seen so much. But there is so much more to do. So tonight, let
ask ourselves - if
our children
should live to see the next century; if
my daughters
should be so lucky to live as long as
Ann Nixon Cooper
, what
change will
they see? What
progress will we
have made?
Full transcript