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Photo Retouching

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by

Annalise Wood

on 23 March 2015

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Transcript of Photo Retouching

Photo Retouching
History Photo Retouching
Solutions
Education
schools
PSAs
music
online videos
celebrities
advertisers

Thesis
Advertisements display photos that have been retouched into the ideal woman, which gives normal women unattainable expectations for themselves, resulting in
wasted time,money, & energy
low self-esteem
eating disorders
cosmetic surgery
History of Ideal Beauty
Rubenesque
Gibson Girl
Flapper
Pin-up
Marilyn Monroe
Twiggy
Supermodel
Waif
Victoria's Secret
Effects
loss self esteem
wasted resources (time & money)
unhealthy eating
plastic surgery
Marilyn Monroe
1950s
war over
hourglass figure
busty
clear skin
Prior 20th Century
plump
pale skin
matronly
Gibson Girl
1900-1910
Charlies Gibson
large bust
narrow waist
big hips
corsets
voluptuous
Flapper
1920s
boyish figure
short hair
downplay breasts
diets invented
Pin-up Girl
1930s-1940s
wartime
practical
gain weight
Twiggy
1960s & 1970s
ultra thin
boyish figure
diet pills
anorexia
Supermodel
1980s
tall
skinny
exercise
artificial
Waif
1990s
Kate Moss "nothing tastes as good as skinny feels"
bony & low body fat
Victoria's Secret
2000s
skinny
firm muscles
large breasts
tan
long legs
flowing hair
Annalise Wood
History Photo Manipulation
1st photograph 1826
Photo manipulation started 1860s
Politcal, professional, personal reasons
Loss of Self-Esteem

Unhealthy Eating
Cosmetic Surgery
more than 40% women consider cosmetic surgery in future
2013 over 11 million procedures US
$12 billion
risk and dangers
Wasted Resources
Time
Money
Energy
PSAs & Online Videos
Celebrities
Advertisers
Dove Campaign for real beauty
Aerie Real campaign is aimed at using models who haven't been digitally enhanced
Keira Knightley
"I'm fine doing the topless shot so long as you don't make the any bigger or retouch. Because it does feel important to say it really doesn't matter what shape you are. I think women's bodies are a battleground and photography is partly to blame."
"
https://www.youtube.com/watch?v=9j656_RiO0k-
Thank You!
only 4% women around world consider themselves beautiful
80% admitted women in media, female models, & celebrities made them feel insecure
Girls 5.5-7.5 reported less body esteem and greater desire for thinner body after exposure to images or thin dolls
91% women unhappy with bodies & resort to dieting
"goal of showing perfect images is to make women feel bad about themselves- also making them buy more beauty products"
$40 billions per year
average women 1 hour 12 minutes every day getting ready
3 years in lifetime
Average $15,000 on cosmetics over lifetime
47% girls grades 5-12 want to lose weight as result of viewing magazine pictures
69% pictures influenced ideal body shape
81% girls afraid being fat
encourage & trigger unhealthy eating & eating disorders
anorexia
bulimia
binge/purge
Eating Disorders
91% women unhappy with their bodies and resort to dieting to achieve their ideal body shape
30 million Americans
highest mortality rate out of all mental illnesses
Currently
estimated today most if not all advertisements of women have been retouched
Music
"All about that Bass"
Meghan Trainer
"I see the magazine workin that Photoshop
We know that s*** ain't real, C'mon now make it stop"
"Try" Colbie Caillat
Ability to manipulate photos evolved simultaneously with photography itself
February 1990 Photoshop 1.0
Photo alteration more practical and accessible
How?
Professional
models
makeup artists
hairstylists
photographers
airbrush artists
Photoshop
average model weights 23% less than average woman
majority BMI of woman with anorexia
https://www.youtube.com/watch?v=iYhCn0jf46U-
Full transcript