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Transcript of Photo Retouching
History Photo Retouching
Advertisements display photos that have been retouched into the ideal woman, which gives normal women unattainable expectations for themselves, resulting in
wasted time,money, & energy
History of Ideal Beauty
loss self esteem
wasted resources (time & money)
Prior 20th Century
1960s & 1970s
Kate Moss "nothing tastes as good as skinny feels"
bony & low body fat
History Photo Manipulation
1st photograph 1826
Photo manipulation started 1860s
Politcal, professional, personal reasons
Loss of Self-Esteem
more than 40% women consider cosmetic surgery in future
2013 over 11 million procedures US
risk and dangers
PSAs & Online Videos
Dove Campaign for real beauty
Aerie Real campaign is aimed at using models who haven't been digitally enhanced
"I'm fine doing the topless shot so long as you don't make the any bigger or retouch. Because it does feel important to say it really doesn't matter what shape you are. I think women's bodies are a battleground and photography is partly to blame."
only 4% women around world consider themselves beautiful
80% admitted women in media, female models, & celebrities made them feel insecure
Girls 5.5-7.5 reported less body esteem and greater desire for thinner body after exposure to images or thin dolls
91% women unhappy with bodies & resort to dieting
"goal of showing perfect images is to make women feel bad about themselves- also making them buy more beauty products"
$40 billions per year
average women 1 hour 12 minutes every day getting ready
3 years in lifetime
Average $15,000 on cosmetics over lifetime
47% girls grades 5-12 want to lose weight as result of viewing magazine pictures
69% pictures influenced ideal body shape
81% girls afraid being fat
encourage & trigger unhealthy eating & eating disorders
91% women unhappy with their bodies and resort to dieting to achieve their ideal body shape
30 million Americans
highest mortality rate out of all mental illnesses
estimated today most if not all advertisements of women have been retouched
"All about that Bass"
"I see the magazine workin that Photoshop
We know that s*** ain't real, C'mon now make it stop"
"Try" Colbie Caillat
Ability to manipulate photos evolved simultaneously with photography itself
February 1990 Photoshop 1.0
Photo alteration more practical and accessible
average model weights 23% less than average woman
majority BMI of woman with anorexia